Review and Research on Non-Market Strategy of Enterprises Based on Chinese Transition Period ()
ABSTRACT
With the
bloom of the study of non-market strategy, the field is very complex; the
theories are different from each other and there are great differences between
Chinese and foreign enterprises. In view of these problems, we combed the
relevant literature of non-market strategy of EBSCO and CNKI database from 2006
to 2016, and tried to find out the theoretical perspective of the existing
non-market strategy research. Based on this research, we examine the
applicability of European and American enterprises' practical experiences to
Chinese enterprises and provide practical suggestions and guidance for
non-market activities of Chinese enterprises during the specific period of
Chinese transition.
Share and Cite:
Liu, Y. (2017) Review and Research on Non-Market Strategy of Enterprises Based on Chinese Transition Period.
American Journal of Industrial and Business Management,
7, 643-651. doi:
10.4236/ajibm.2017.75048.
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