Author(s)

Israel Udomisor¹, Anthony Paul Udoh²

¹The Department of Mass Communication, University of Maiduguri, Maiduguri, Nigeria.
²The Department of Communication Art, University of Uyo, Uyo, Nigeria.

The mass media or the press occupies a central position in the society. It is basically involved in the information, education, and entertainment as well as cultural transmission. The enormity of the functions of the press makes it imperative for a guiding principles or code of ethics which includes objectivity. However, current practices in the media especially as pertains to conflict management negate this ethical standard or code, hence the imperative of this study which seeks to investigate how the media can engage in conflict management without breaching this cherished and longstanding principle. This study is based on the framing analysis theory and the agenda setting theory of communication. Using the documentary or historical survey method in the collection of data, it is observed that the media are naturally attracted to conflict and some journalists or media organisation use their position to fight individual or group battle while others blow some seemingly innocuous issues out of proportion thereby generating conflict in the society. It is also noted that the media sometimes play down, frame or slant some facts to avoid escalation of conflict. All these negate the principle of objectivity. It is therefore recommended that the media should at all times value, uphold and apply objectivity in all its reportage, by separating facts from comments, for effective conflict management. The media should also embrace proactive conflict management approach, peace journalism, investigative journalism and agenda setting for peaceful resolution of conflicts.

Objectivity, Professionalism, Conflict, Management

Udomisor, I. and Udoh, A. (2015) Professional Demand of Objectivity and Its Effect on Media Objectivity in Conflict Management in Journalism. Advances in Journalism and Communication, 3, 1-9. doi: 10.4236/ajc.2015.31001.