ABSTRACT
The study on factors
influencing digital transformation of businesses in Quang Binh province was conducted through a research model consisting of 6 factors: 1) Technology, 2) Resources of the business,
3) Business culture, 4) Business policies, 5) Digital infrastructure, 6)
Government policies. The collected data from 500 businesses in Quang Binh
province were analyzed using descriptive statistical techniques, reliability
testing of measurement scales, exploratory factor analysis, correlation
analysis, and regression analysis. The results of the research show that all 6
factors in the model have a positive influence on the digital transformation of
businesses in Quang Binh province. Among them, the resource factor of
businesses has the largest impact (0.393), followed by the technology factor
(0.344), the business culture factor (0.18), the
digital infrastructure factor (0.153), the government policies factor (0.117),
and finally the business policies factor (0.060). This is an important basis
for businesses and local authorities in Quang Binh province to propose
solutions for developing resources, investing in technology, changing business
culture, developing digital infrastructure, etc., in order to accelerate the
digital transformation in businesses in Quang Binh province.