Author(s)

Xinyue Hong, Huansong Yang

Hangzhou Normal University, Hangzhou, China.

In 2021, The Squid Game has set off a craze all over the world. Within less than a month after its premiere, the show not only gained high ratings and attention, but its derived games also attracted wide audience participation. The Squid Game has become Netflix’s most-watched works ever. The show has been successfully exported to the global scope and achieved gratifying results. Its communication strategy has certain reference significance for the output of film and television works.

Squid Game, Transmission, Strategy

Hong, X. and Yang, H. (2022) Some Thoughts on the Global Trend of Film and Television Works from the Perspective of Communication: The Case of Squid Game. Open Journal of Social Sciences, 10, 33-41. doi: 10.4236/jss.2022.106004.