Expansion in the Retail Sector—Market Entry Strategies in Consideration of Formal and Informal Institutions: A Tesco Case Study ()
ABSTRACT
Saturated domestic markets and increasing cost pressures, coupled with the expansion of the middle class across emerging markets, create a fertile environment for today’s retailers to tap into new revenue potential abroad in countries like Indonesia. Commerce is an international business, giving retail giants, such as the British retailer Tesco, a wealth of experience in foreign markets. Yet, there are many modes of entry available to them, requiring detailed evaluation in the run-up to expansion. Each of those alternatives bears advantages and drawbacks. This work discusses joint venture, acquisition and greenfield investment as possible entry choices for Tesco when potentially entering the Indonesian market.
Share and Cite:
Krummel, D. (2022) Expansion in the Retail Sector—Market Entry Strategies in Consideration of Formal and Informal Institutions: A Tesco Case Study.
Open Access Library Journal,
9, 1-19. doi:
10.4236/oalib.1108377.
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