The Relationships between Website Reputation, Website Quality, and Repeat Purchase Intention: The Moderating Effect of Trust - Open Journal of Social Sciences

JSS > Vol.8 No.3, March 2020

Volume 8, Issue 3 (March 2020)

ISSN Print: 2327-5952 ISSN Online: 2327-5960

Google-based Impact Factor: 0.73 Citations

The Relationships between Website Reputation, Website Quality, and Repeat Purchase Intention: The Moderating Effect of Trust ()

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Download as PDF (Size: 395KB) PP. 507-513

DOI: 10.4236/jss.2020.83043 888 Downloads 1,996 Views Citations

Author(s)

Wen-Hai Chih^1*, Mingzhe Ren^1,2

Affiliation(s)

¹Department of Business Administration, National Dong Hwa University, China.
²Department of Business Administration, Business School, and Guangdong Coastal Economic Belt Development Research Center, Lingnan Normal University, Zhanjiang, China.

ABSTRACT

The purpose of this study is to explore the relationships between website reputation, website quality, and repeat purchase intention and the moderating effect of trust on the relationship between website reputation and website quality. Results show that website reputation has a significant and positive effect on website quality, which also has a significant and positive effect on repeat purchase intention. However, trust does not moderate the relationship between website reputation and website quality.

KEYWORDS

Website Reputation, Website Quality, Repeat Purchase Intention, Trust

Share and Cite:

Chih, W. and Ren, M. (2020) The Relationships between Website Reputation, Website Quality, and Repeat Purchase Intention: The Moderating Effect of Trust. Open Journal of Social Sciences, 8, 507-513. doi: 10.4236/jss.2020.83043.

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