Analysis of the Influence of Opinion Leaders on Public Emergencies through Microblogging - Open Journal of Social Sciences

JSS > Vol.8 No.5, May 2020

Open Journal of Social Sciences

Volume 8, Issue 5 (May 2020)

ISSN Print: 2327-5952 ISSN Online: 2327-5960

Google-based Impact Factor: 0.73 Citations

Analysis of the Influence of Opinion Leaders on Public Emergencies through Microblogging ()

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Download as PDF (Size: 206KB) PP. 154-158

DOI: 10.4236/jss.2020.85010 522 Downloads 1,769 Views Citations

Author(s)

Wei Fang¹, Binli Gao^2*, Nan Li¹

Affiliation(s)

¹Chengdu Sports University, Chengdu, China.
²Department of Hyperbaric Oxygen Treatment Center, Sichuan Academy of Medical Sciences and Sichuan Provincial People’s Hospital, University of Electronic Science and Technology of China, Chengdu, China.

ABSTRACT

This article aims to analyze the characteristics of microblogging opinion leaders in the event as well as their influence on public emergencies. It finds microblog celebrities (often VIP users) have become the leaders of public opinions, and microblogs on government affairs help all levels of departments combat the outbreak. Conclusively when China was fighting against COVID-19, opinion leaders in the Weibo field applied their influence to the reconstruction of related topics, released as much positive information as possible, hence conducing to positive anti-epidemic sentiment as well as a successful battle against COVID-19.

KEYWORDS

Influence of Opinion Leaders, Public Emergencies, Microblogging

Share and Cite:

Fang, W. , Gao, B. and Li, N. (2020) Analysis of the Influence of Opinion Leaders on Public Emergencies through Microblogging. Open Journal of Social Sciences, 8, 154-158. doi: 10.4236/jss.2020.85010.

Cited by

[1]	Tracking public opinion about online education over COVID-19 in China
	Educational technology research and development, 2022

[2]	An entropy-based method to control COVID-19 rumors in online social networks using opinion leaders
	Technology in Society, 2022

[3]	Analysis on the Role of Opinion Leaders
	2021 International Conference on …, 2022

[4]	Pattern Of Social Media Usage During Covid-19 Sentiment Analysis Of Twitter; A Study Of China, India And Pakistan
	Webology (ISSN: 1735-188X), 2021

[5]	Identifying Topic-based Opinion Leaders in Social Networks by Content and User Information
	2020

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