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Electronic Commerce Research,
2024
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Research on the Influence of E-Commerce Anchor Characteristics on Users’ Online Purchase Intention
E-Commerce Letters,
2024
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Big data analysis based on the correlation between live-streaming with goods, perceived value and consumer repurchase
Applied Mathematics and Nonlinear Sciences,
2024
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The impact of destination live streaming on viewers’ travel intention
Current Issues in Tourism,
2023
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Design of live broadcast service outsourcing contract considering risk aversion and financial constraints
Managerial and Decision Economics,
2023
DOI:10.1002/mde.3716
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What are the motivating factors that influence the intention to watch live-streaming video games?
2023 IEEE 3rd International Conference on Advanced Learning Technologies on Education & Research (ICALTER),
2023
DOI:10.1109/ICALTER61411.2023.10372913
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Understanding the role of live streamers in live-streaming e-commerce
Electronic Commerce Research and Applications,
2023
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Applied Mathematics and Nonlinear Sciences,
2023
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A Study on the Discourse Strategies of the National Fitness Live Broadcast from the Perspective of Interpersonal Function—A Case Study of Liu Genghong’s Live Fitness in Chinese TikTok
Modern Linguistics,
2023
DOI:10.12677/ML.2023.117391
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A Review of Research on the Impact of the Netflix Economy on Consumer Behaviour
Journal of Computing and Electronic Information Management,
2023
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A Study on the Comprehensive Evaluation of the Impact of Consumer Behavior in the Online Red Economy
Journal of Computing and Electronic Information Management,
2023
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FACEBOOK LIVE: HOW IT AFFECTS THE PURCHASE INTENTION OF GENERATION Y IN MALAYSIA?
Journal of Business Management and Accounting,
2022
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FACEBOOK LIVE: HOW IT AFFECTS THE PURCHASE INTENTION OF GENERATION Y IN MALAYSIA?
Journal of Business Management and Accounting,
2022
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Cyber Security Intelligence and Analytics
Lecture Notes on Data Engineering and Communications Technologies,
2022
DOI:10.1007/978-3-030-97874-7_35
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The influence and moderating effect of trust in streamers in a live streaming shopping environment
JUSTC,
2022
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The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust
Frontiers in Psychology,
2022
DOI:10.3389/fpsyg.2022.995129
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Current Issues in Tourism,
2022
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[18]
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Design of live broadcast service outsourcing contract considering risk aversion and financial constraints
Managerial and Decision Economics,
2022
DOI:10.1002/mde.3716
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[19]
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What Factors Influence Social Presence in the Live E-Commerce Scene?
2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning (IC4E),
2022
DOI:10.1145/3514262.3514310
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[20]
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Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions
Frontiers in Psychology,
2022
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Research and Application of Compulsive Buying Behaviors of Consumers in E-Commerce Livestreaming on Big Data
Human-Centric Intelligent Systems,
2022
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The Impact of Live Streaming Shopping on Customers' Purchase Intention in Social Commerce and E-commerce
2022 International Conference on Information Technology Systems and Innovation (ICITSI),
2022
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The Impact of Live Streaming Shopping on Customers' Purchase Intention in Social Commerce and E-commerce
2022 International Conference on Information Technology Systems and Innovation (ICITSI),
2022
DOI:10.1109/ICITSI56531.2022.9970821
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[24]
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2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning (IC4E),
2022
DOI:10.1145/3514262.3514310
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Understanding the Role of Live Streamers in Live-Streaming E-Commerce
SSRN Electronic Journal ,
2022
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The mechanism of brand reputation on consumer purchase intention in live banding
2021 4th International Conference on Data Science and Information Technology,
2021
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[27]
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Platform Incentives and Willingness of Participant for Investment on Livestreaming E-commerce Model : Computer-aided simulated analysis based on evolutionary game
2021 International Conference on Computer Information Science and Artificial Intelligence (CISAI),
2021
DOI:10.1109/CISAI54367.2021.00060
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[28]
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The mechanism of brand reputation on consumer purchase intention in live banding
2021 4th International Conference on Data Science and Information Technology,
2021
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[29]
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Research on Online Interaction and Consumer Impulsive Buying Behavior in Live Shopping Platform Based on the Structural Equation Model
2021 International Conference on Management Science and Software Engineering (ICMSSE),
2021
DOI:10.1109/ICMSSE53595.2021.00024
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[30]
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The mechanism of brand reputation on consumer purchase intention in live banding
2021 4th International Conference on Data Science and Information Technology,
2021
DOI:10.1145/3478905.3478973
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