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Customer attrition analysis in the securities industry: a large-scale field study in Korea
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Müşteri ilişkileri yönetimi, veri madenciliğinin müşteri ilişkileri yönetiminde kullanımı ve bir uygulama
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2017 |
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Hybrydowe modele predykcyjne w marketingu relacji
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Zeszyty Naukowe/Uniwersytet Ekonomiczny w Krakowie. Seria Specjalna, Monografie,
2016 |
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Predicting customer churn from valuable B2B customers in the logistics industry: a case study
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Information Systems and e-Business Management,
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Number of Clusters and the Quality of Hybrid Predictive Models in Analytical CRM
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Studies in Logic, Grammar and Rhetoric,
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Impact of Cluster Validity Measures on Performance of Hybrid Models Based on K-means and Decision Trees
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M ?apczyński, B Jefmański - researchgate.net ,
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Hybrid Predictive Models for Optimizing Marketing Banner Ad Campaign in On-line Social Network
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Proceedings of the 2012 International Conference on Data Mining, CSREA Press, Las Vegas Nevada, USA,
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[1]
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The number of clusters in hybrid predictive models: does it really matter?
Przegląd Statystyczny,
2020
DOI:10.5604/01.3001.0013.9131
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[2]
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Customer attrition analysis in the securities industry: a large-scale field study in Korea
International Journal of Bank Marketing,
2019
DOI:10.1108/IJBM-04-2019-0151
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