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[1]
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Optimizing Marketing Management Strategies Through IT Innovation: Big Data Integration for Better Consumer Understanding
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Golden Ratio of Mapping Idea …,
2023 |
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[2]
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DATA ANALYTICS AND MARKETING COMMUNICATION PERFORMANCE OF NIGERIAN ORGANISATIONS
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2023 |
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[3]
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Big Data Usage in Marketing Research
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Frontiers in Business, Economics and …,
2022 |
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[4]
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SOSYAL MEDYADAN BİLGİ EDİNMENİN, REKABET İSTİHBARATI SÜRECİNE ETKİSİNDE ÖZÜMSEME KAPASİTESİNİN ROLÜ: TEKNOKENT İŞLETMELERİNDE …
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2022 |
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[5]
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Algorithms, Analytics, and Artificial Intelligence: harnessing data to make supply chain decisions
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The Digital Supply Chain,
2022 |
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[6]
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Sosyal Medyadan Bilgi Edinmenin, Rekabet İstihbaratı Sürecine Etkisinde Özümseme Kapasitesinin Rolü: Teknokent İşletmelerinde Bir Uygulama
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2022 |
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[7]
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Büyük veri olgunluk ölçümü: DEMATEL temelli bir vaka analizi
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2022 - İbn Haldun Üniversitesi,
2022 |
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[8]
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INTELIGÊNCIA ARTIFICIAL E BIG DATA ALIADOS AO MARKETING
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2021 |
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[9]
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Competitiveness of Chinese Manufacturing Industry in the Context of" Internet+"
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2021 3rd International Conference on E-Business and …,
2021 |
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[10]
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TÜRKİYE'DE BÜYÜK VERİ İLE DEĞER YARATAN İŞLETMELER: ÖZEL SEKTÖR UYGULAMALARI ÜZERİNE BİR İNCELEME
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Uluslararas? Y?netim Bili?im Sistemleri ve Bilgisayar Bilimleri Dergisi,
2021 |
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[11]
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新一代信息技术驱动的产品适应性创新机制
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2021 |
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[12]
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Sentiment Analysis Through Application of Big Data in the Online Retail Industry
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International Journal of Innovation, Creativity and Change,
2021 |
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[13]
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Sentiment Analysis through application of Big Data in online Retail Industry: A Conceptual Quantitative Study from the Perspectives of IT experts
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International Journal of Innovation, Creativity and Change,
2021 |
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[14]
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Challenges Affecting Marketing of Horticulture Produce in Kenya: A Case of Pineapple Fruits in Olare Area in Homa Bay County
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2021 |
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[15]
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The Impact of the Marketing Information System on the Marketing Performance: Analytical Study in the Saudi Communication Company STC
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International Journal of Innovation, Creativity and Change,
2020 |
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[16]
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Big Data Mining Algorithms for Predicting Dynamic Product Price by Online Analysis
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2020 |
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[17]
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Sentiment Analysis through Big Data in online Retail Industry: A Conceptual Quantitative Study on linkage of Big-Data and Assortment Proactive of Online Retailers …
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2020 |
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[18]
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The Scientific and Technical Information System: An Engine for Capitalizing and Protecting the Results of Scientific Research Work of Higher Education Institutions …
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2019 |
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[19]
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Peculiarities of consumer behavior influenced by social media and other channels of online marketing
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9th Eurasian Multidisciplinary Forum,
2019 |
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[20]
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EXPECTED IMPACTS OF THE IMPLEMENTATION OF A MARKETING INFORMATION SYSTEM ON THE PROMOTION OF FEMALE ENTREPRENEURSHIP: CASES …
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2019 |
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[21]
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Modelling fashion microblogs to increase the influence of social media marketing in Ireland and China
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2019 |
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[22]
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Role of Marketing Intelligence in Brand Positioning of Select Consumer Durables
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2018 |
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[23]
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基于 BI 理论的大数据网络营销模型研究
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电子科技大学学报 (社科版),
2018 |
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[24]
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大数据对商业模式创新的影响机理——一个分析框架
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2018 |
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[25]
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PENERAPAN TEKNOLOGI ONLINE MONITORING KUALITAS AIR DI INDONESIA
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Prosiding Seminar Nasional dan Konsultasi Teknologi Lingkungan,
2018 |
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[26]
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Marketing Information System: An Effective Tool for Participatory Management of Scarce Resources of Organizations. Case of SMEs in the City of Errachidia
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2018 |
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[27]
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How big data is used in expanding marketing activities
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International Journal of Economics and Business Research,
2018 |
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[28]
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Erfolgsstrategien datenzentrischer Geschäftsmodelle
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Medienmanagement und E-Business,
2018 |
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[29]
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“互联网+” 背景下生鲜产品网络营销策略研究
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商业时代,
2017 |
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[30]
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Design of Cloud-based Marketing Information System on D'banjar Barbershop as an Effort to Increase Revenue
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2017 |
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[31]
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大数据对商业模式创新的影响机理
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科技进步与对策,
2017 |
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[32]
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Relationship Marketing: Adding Value to Business with Big Data
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Revista Brasileira de Marketing,
2016 |
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[33]
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Marketing de relacionamento: agregando valor ao negócio com big data
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2016 |
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[34]
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The effect of social media advertising on consumer-based brand equity and behavioral intension: A case of we chat news feed advertisements in China
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2016 |
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[35]
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“十三五” 时期中国产业发展新动向
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财经问题研究,
2016 |
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[36]
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“十三五” 时期中国产业发展新动向 [J]
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2016 |
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[37]
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“互联网+” 跨界经营, 创造性破坏视角 [J]
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2015 |
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[38]
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O uso das informações de big data na gestão de crise de marca
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Thesis,
2015 |
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[39]
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Conditions of Non-Unique Identifiers in Record Linkage Using Japanese Cohort Dataset
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Journal of Data Analysis and Information Processing,
2015 |
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[40]
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“互联网+” 跨界经营: 创造性破坏视角
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中国工业经济,
2015 |
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[41]
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Building the Success of MSMEs through the Utilization and Suitability of Information Systems
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