Explaining the “Buy One Get One Free” Promotion: The Golden Ratio as a Marketing Tool

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American Journal of Industrial and Business Management

ISSN Print: 2164-5167
ISSN Online: 2164-5175
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E-mail: ajibm@scirp.org

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"Explaining the “Buy One Get One Free” Promotion: The Golden Ratio as a Marketing Tool"
written by Philip Thomas, Alec Chrystal,
published by American Journal of Industrial and Business Management, Vol.3 No.8, 2013

has been cited by the following article(s):

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[8]	The Golden Ratio applied to Financial Gravity Models: An update
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[9]	Minimum sample size for the survey measurement of a wealth-dependent parameter with the UK VPF as exemplar
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[10]	Price and Quantity Promotions for Clearance Sales
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[11]	Don't Waste that Free Lettuce! Impact of BOGOF Promotions on Waste
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[12]	Online Buying Behavior: Prospects for Online Sale Promotions Strategies in Pakistan
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[13]	Optimal ordering strategy for goods at multiple retail prices under simultaneous sales
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[14]	Positioning matrix as an assessment tool for security level of a product portfolio competitive position
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[15]	Pitfalls in survey measurements of economic parameters
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[16]	What is the value of life? A review of the value of a prevented fatality used by regulators and others in the UK
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[17]	Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period
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[19]	Measuring risk-aversion: The challenge
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[20]	What's in that box?: An account of foods in kindergarteners lunchboxes: a thesis presented in partial fulfilment of the requirements for the degree of Master of Science …
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[21]	What is the value of life?
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[22]	Explaining Perceived Inconsistencies in “Stated Preference” Valuations of Human Life
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[23]	Using Relative Utility Pricing to Explain Multibuy Prices in Supermarkets and on the Internet
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[24]	What's in that box? An account of foods in kindergarteners lunchboxes

[1]	MÜZİK İLE İBADET İLİŞKİSİ: MİSSA ÖRNEĞİ Sanat ve Tasarım Dergisi, 2024 DOI:10.20488/sanattasarim.1505986

[2]	Don't waste that free lettuce! Impact of BOGOF promotions on retail profit and food waste Production and Operations Management, 2023 DOI:10.1111/poms.13884

[3]	Understanding impulse buying: a two-faceted tale Journal of Consumer Marketing, 2023 DOI:10.1108/JCM-09-2020-4116

[4]	A review on competitive pricing in supply chain management problems: models, classification, and applications International Transactions in Operational Research, 2022 DOI:10.1111/itor.13082

[5]	Don't waste that free lettuce! Impact of BOGOF promotions on retail profit and food waste Production and Operations Management, 2022 DOI:10.1111/poms.13884

[6]	Global Branding 2020 DOI:10.4018/978-1-5225-9282-2.ch020

[7]	Price and Quantity Promotions for Clearance Sales SSRN Electronic Journal , 2020 DOI:10.2139/ssrn.3728144

[8]	Optimal Ordering Strategy for Goods at Multiple Retail Prices under Simultaneous Sales Discrete Dynamics in Nature and Society, 2019 DOI:10.1155/2019/9627469

[9]	Positioning Matrix as an Assessment Tool for Security Level of a Product Portfolio Competitive Position. Marketing and Marketing and Management of Innovations, 2019 DOI:10.21272/mmi.2019.4-07

[10]	Pitfalls in survey measurements of economic parameters Journal of Physics: Conference Series, 2018 DOI:10.1088/1742-6596/1065/7/072009

[11]	Dynamic pricing with ‘BOGO’ promotion in revenue management International Journal of Production Research, 2016 DOI:10.1080/00207543.2016.1173250

[12]	Handbook of Research on Consumerism and Buying Behavior in Developing Nations Advances in Marketing, Customer Relationship Management, and E-Services, 2016 DOI:10.4018/978-1-5225-0282-1.ch011

[13]	Explaining Perceived Inconsistencies in “Stated Preference” Valuations of Human Life American Journal of Industrial and Business Management, 2014 DOI:10.4236/ajibm.2014.49052

[14]	Using Relative Utility Pricing to Explain Multibuy Prices in Supermarkets and on the Internet American Journal of Industrial and Business Management, 2013 DOI:10.4236/ajibm.2013.38078

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