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A Study of Marketing Capabilities and Their Performance Impact Based on SWOT Matrix Modeling
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2024
DOI:10.2478/amns-2024-1001
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A Study of Marketing Capabilities and Their Performance Impact Based on SWOT Matrix Modeling
Applied Mathematics and Nonlinear Sciences,
2024
DOI:10.2478/amns-2024-1001
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Market-orientation, entrepreneurial-orientation and SMEs’ performance: the mediating roles of marketing capabilities and competitive strategies
Journal of Organizational Effectiveness: People and Performance,
2024
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Applied Mathematics and Nonlinear Sciences,
2024
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Family Businesses in Tourism and Hospitality
Tourism, Hospitality & Event Management,
2023
DOI:10.1007/978-3-031-28053-5_6
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The difference between exporter and non-exporter knowledge-based firms: the case of Iranian firms in the chemical industry
Review of International Business and Strategy,
2023
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The role of resource structuring, marketing, and networking capabilities in forming DMO orchestration capability toward sustainable value creation
Cogent Business & Management,
2023
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Recursos tangibles y capacidades de integración como determinantes de las capacidades de creación de conocimiento
Revista Escuela de Administración de Negocios,
2022
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The difference between exporter and non-exporter knowledge-based firms: the case of Iranian firms in the chemical industry
Review of International Business and Strategy,
2022
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