has been cited by the following article(s):
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[1]
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Determinants of consumers' intention to purchase and switch to products of bio-waste: Potential support for a closed-loop supply chain
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… and Perspectives in …,
2024 |
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[2]
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The Effects of Impartiality Disclosure on Brand Objectives for No and Multiple Product Endorsements
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2023 |
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[3]
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The relationship between source credibility, advertising recognition, and purchase intention on snack products
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2022 |
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[4]
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Consumer Perception of Environmental Sustainability of E-Retailers of Consumer Packaged Goods: Influence on Decision-Making
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2022 |
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[5]
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How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
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Journal of Business Research,
2022 |
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[6]
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
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International Marketing …,
2022 |
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[7]
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The role of advertising, distribution intensity, and store image in achieving global brand loyalty in an emerging market
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International Marketing Review,
2022 |
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[8]
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Nudging zur Förderung nachhaltiger Kaufentscheidungen im E-Commerce und die Rolle der Umwelteinstellung und des Need for Closures
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THESIS,
2022 |
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[9]
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School of Management
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2021 |
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[10]
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The level of involvement and the nature of the stimulus as factors in the decision-making process on the purchase of handmade goods on the Internet
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2020 |
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[11]
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Issues and Perspectives in Business and Social Sciences
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[12]
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Corina Oprea
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[1]
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Brand Attachment: The Moderating Effect of High and Low Involvement Products
Journal of Consumer Sciences,
2024
DOI:10.29244/jcs.9.2.185-205
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[2]
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
International Marketing Review,
2023
DOI:10.1108/IMR-06-2021-0200
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[3]
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How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
Journal of Business Research,
2022
DOI:10.1016/j.jbusres.2021.12.028
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[4]
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How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
Journal of Business Research,
2022
DOI:10.1016/j.jbusres.2021.12.028
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[5]
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
International Marketing Review,
2022
DOI:10.1108/IMR-06-2021-0200
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[6]
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The level of involvement and the nature of the stimulus as factors in the decision-making process on the purchase of handmade goods on the Internet
IOP Conference Series: Materials Science and Engineering,
2020
DOI:10.1088/1757-899X/940/1/012069
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