has been cited by the following article(s):
[1]
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Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis
Management of Environmental Quality: An International Journal,
2024
DOI:10.1108/MEQ-06-2023-0165
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[2]
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Impact of Brand Association on Brand Equity in Organized Retail Sector
Marketing and Management of Innovations,
2023
DOI:10.21272/mmi.2023.3-01
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