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Consumer responses to smoke-impacted pinot noir wine and the influence of label concepts on perception
Food Research International,
2025
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Impact of public health communication for prevention and personal resilience at the time of crisis. A pilot study with psychophysiological and self-report measures
Journal of Health Psychology,
2024
DOI:10.1177/13591053241247599
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Journal of Health Psychology,
2024
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Maximizing the Effectiveness of Anti-Smoking Campaigns With Targeted Framing Strategies: Evidence From Behavioral and Neurological Studies
Social Marketing Quarterly,
2024
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Impact of public health communication for prevention and personal resilience at the time of crisis. A pilot study with psychophysiological and self-report measures
Journal of Health Psychology,
2024
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Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands
Journal of Marketing Research,
2024
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Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals
Journal of Arab & Muslim Media Research
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2024
DOI:10.1386/jammr_00076_1
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Visual totality of rewards-based crowdfunding pitch videos: Disentangling the impact of peak negative affective visual expression on funding outcomes
Journal of Business Venturing,
2023
DOI:10.1016/j.jbusvent.2023.106318
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Visual totality of rewards-based crowdfunding pitch videos: Disentangling the impact of peak negative affective visual expression on funding outcomes
Journal of Business Venturing,
2023
DOI:10.1016/j.jbusvent.2023.106318
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Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals
Journal of Arab & Muslim Media Research
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2023
DOI:10.1386/jammr_00076_1
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Consumers in the Face of COVID-19-Related Advertising: Threat or Boost Effect?
Frontiers in Psychology,
2022
DOI:10.3389/fpsyg.2022.834426
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ADV at the Time of COVID-19 Brain Effect between Emotional Engagement and Purchase Intention
Brain Sciences,
2022
DOI:10.3390/brainsci12050593
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Affective and cognitive factors that hinder the banking relationships of economically vulnerable consumers
International Journal of Bank Marketing,
2022
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Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan
IEEE Access,
2021
DOI:10.1109/ACCESS.2021.3066713
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