Retail Brand Equity: Measurements through Brand Policy and Store Formats

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ISSN Print: 2164-5167
ISSN Online: 2164-5175
www.scirp.org/journal/ajibm
E-mail: ajibm@scirp.org

Citations

"Retail Brand Equity: Measurements through Brand Policy and Store Formats"
written by Magali Jara,
published by American Journal of Industrial and Business Management, Vol.8 No.3, 2018

has been cited by the following article(s):

[1]	MEASURING THE IMPACT OF THE CUSTOMER-BASED BRAND EQUITY (CBBE) DIMENSION ON BRAND LOYALTY: A STUDY ON SELECTED SMARTPHONES IN …
	Khulna University Studies, 2023

[2]	Electronic Bikes Brand Awareness in Hanoi: Vietnam Green Consumptions
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[3]	Conventional Market Brand Equity: How It Affects Visiting Intention
	2020

[4]	The influence of Islamic values on retail brand equity and store loyalty: a Saudi Arabian perspective
	2019

[5]	Os Antecedentes da Intenção de Compra de Produtos Recondicionados
	2019

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