The Influence of Brand Experience on People’s Revisit and Purchase Intention in the Context of China’s Museum

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American Journal of Industrial and Business Management

ISSN Print: 2164-5167
ISSN Online: 2164-5175
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"The Influence of Brand Experience on People’s Revisit and Purchase Intention in the Context of China’s Museum"
written by Boya Li,
published by American Journal of Industrial and Business Management, Vol.8 No.3, 2018

has been cited by the following article(s):

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[1]	Café or art exhibition? Which experience is more effective in luxury fashion flagships? Journal of Fashion Marketing and Management: An International Journal, 2025 DOI:10.1108/JFMM-12-2022-0269

[2]	Sensory experiences in hospitality industry: exploring their influence on satisfaction, decision-making and revisit intentions Worldwide Hospitality and Tourism Themes, 2024 DOI:10.1108/WHATT-05-2024-0092

[3]	Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk Journal of Tourism Futures, 2024 DOI:10.1108/JTF-03-2022-0080

[4]	Sensory experiences in hospitality industry: exploring their influence on satisfaction, decision-making and revisit intentions Worldwide Hospitality and Tourism Themes, 2024 DOI:10.1108/WHATT-05-2024-0092

[5]	Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk Journal of Tourism Futures, 2023 DOI:10.1108/JTF-03-2022-0080

[6]	A moderated mediation analysis of the low enrollment intention at international higher education in Indonesia International Journal of Public Sector Management, 2023 DOI:10.1108/IJPSM-12-2021-0271

[7]	PWYW Entrance fees: a visitor’s perspective on a prominent art museum in Thailand Tourism Recreation Research, 2023 DOI:10.1080/02508281.2021.1927565

[8]	A moderated mediation analysis of the low enrollment intention at international higher education in Indonesia International Journal of Public Sector Management, 2023 DOI:10.1108/IJPSM-12-2021-0271

[9]	Factors leading to continuance intention to use big-bikes in Thailand Cogent Business & Management, 2023 DOI:10.1080/23311975.2023.2270818

[10]	Livening up Japan’s halal tourism by captivating Indonesian potential Muslim tourists Journal of Islamic Marketing, 2022 DOI:10.1108/JIMA-04-2022-0106

[11]	PWYW Entrance fees: a visitor’s perspective on a prominent art museum in Thailand Tourism Recreation Research, 2021 DOI:10.1080/02508281.2021.1927565

[12]	Constructing Smart Digital Media for Museum Education Post Pandemic Recovery: A Review and Recommendation 2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS, 2021 DOI:10.1109/ICIMCIS53775.2021.9699345

[13]	Factors affecting pre-visit destination image: application on the Grand Egyptian Museum (GEM) Journal of Humanities and Applied Social Sciences, 2020 DOI:10.1108/JHASS-11-2019-0075

[14]	Examining the effects of CE and BE on consumers’ purchase intention toward green apparels Young Consumers, 2019 DOI:10.1108/YC-01-2019-0947

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