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2026
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2026
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Uncovering the influence of social media marketing activities on Generation Z’s purchase intentions and eWOM for organic cosmetics
PLOS One,
2025
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SNS-based exposure influence on consumers’ purchasing behavior: The evidence from WhatsApp
Telematics and Informatics Reports,
2025
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Influence of Social Media Usage on Customer Satisfaction of Selected SMEs in Oyo and Ogun States of Nigeria.
Greener Journal of Social Sciences,
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Leveraging Digitalization to Boost ESG Performance in Different Business Contexts
Sustainability,
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The Role of Social Media in Searching for Information About Productsand Making Purchasing Decisions by Customers 4.0
Journal for Perspectives of Economic Political and Social Integration,
2025
DOI:10.18290/pepsi-2024-0008
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CUSTOMER PERCEPTIONS OF SOCIAL MEDIA MARKETING AS A DRIVER OF BUYING BEHAVIOUR
Socio-economic relations in the digital society,
2025
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Maximizing Social Media User Engagement Through Predictive Analytics in Retail Tourism: Identifying Key Performance Indicators That Trigger User Interactions
Applied Sciences,
2025
DOI:10.3390/app152111720
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Leveraging Instagram for fashion marketing: Opportunities for success in Durban
International Journal of Research in Business and Social Science (2147- 4478),
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Optimizing ROI: A Cross-Sector Analysis of Social Media Advertising Performance
Journal of Interdisciplinary Perspectives,
2025
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[12]
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Machine Learning to Enhance Customer Experience on E-Commerce Platforms
2025 IEEE International Conference on Computation, Big-Data and Engineering (ICCBE),
2025
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[13]
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FASHION IN THE DIGITAL AGE: SOCIAL MEDIA MARKETING’S INFLUENCE ON THE APPAREL MARKET
ShodhKosh: Journal of Visual and Performing Arts,
2024
DOI:10.29121/shodhkosh.v5.i6.2024.2113
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[14]
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Social Media User Behavior Prediction and Personalized Digital Marketing Model Based on Deep Learning
2024 International Conference on Computers, Information Processing and Advanced Education (CIPAE),
2024
DOI:10.1109/CIPAE64326.2024.00126
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