has been cited by the following article(s):
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[1]
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Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis
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… of Environmental Quality …,
2024 |
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[2]
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Enhancing social enterprise coffee marketability through sensory packaging: consumer impressions, willingness to buy, and gender differences
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Asia Pacific Journal of Marketing and Logistics,
2024 |
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[3]
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Investigating the determinants impacting fashion brand loyalty among Generation Y students in South Africa
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Journal of Contemporary Management,
2024 |
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[4]
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Analysis of Promotion and Service Quality on Customer Satisfaction of the State Electricity Company (Pt. Pln (Persero) Customer Service Unit of Teluk Betung Sub …
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Jurnal Internasional Penelitian dan …,
2024 |
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[5]
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Pagrindiniai faktoriai lemiantys produkto pasirinkimą maisto papildų ar nereceptinių vaistų kategorijose vartotojo požiūriu
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2023 |
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[6]
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Impact of Brand Association on Brand Equity in Organized Retail Sector
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2023 |
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[7]
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E-Product Packaging's Role in Competitive Marketing Strategy
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Qaruty… - Kurdish …,
2023 |
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[8]
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Marketing strategy in" Bakpiapia Djogja" food product packaging design
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COMMICAST,
2023 |
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[9]
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Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
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Open Journal of Business …,
2022 |
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[10]
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Electronic Bikes Brand Awareness in Hanoi: Vietnam Green Consumptions
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International Transaction Journal of …,
2022 |
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[1]
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Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis
Management of Environmental Quality: An International Journal,
2024
DOI:10.1108/MEQ-06-2023-0165
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[2]
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Enhancing social enterprise coffee marketability through sensory packaging: consumer impressions, willingness to buy, and gender differences
Asia Pacific Journal of Marketing and Logistics,
2024
DOI:10.1108/APJML-01-2024-0098
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[3]
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Enhancing social enterprise coffee marketability through sensory packaging: consumer impressions, willingness to buy, and gender differences
Asia Pacific Journal of Marketing and Logistics,
2024
DOI:10.1108/APJML-01-2024-0098
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[4]
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Impact of Brand Association on Brand Equity in Organized Retail Sector
Marketing and Management of Innovations,
2023
DOI:10.21272/mmi.2023.3-01
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