An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity

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ISSN Print: 2150-4075
ISSN Online: 2150-4083
www.scirp.org/journal/ib
E-mail: ib@scirp.org

"An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity"
written by Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju,
published by iBusiness, Vol.12 No.2, 2020

has been cited by the following article(s):

[1]	Discussion on the Construction of Interactive Chinese Teaching Mode of Mobile App Application under the Internet Background
	Mobile Information Systems, 2022

[2]	The environmental sustainability of an exhibition in visitors' eyes: Scale development and validation
	2021

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