The Effect of Overcompensation Information Frame on Brand Trust: The Interactive Ritual Chains Perspective

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ISSN Print: 1940-9893
ISSN Online: 1940-9907
www.scirp.org/journal/jssm
E-mail: jssm@scirp.org

"The Effect of Overcompensation Information Frame on Brand Trust: The Interactive Ritual Chains Perspective"
written by Wei Wei, Haiying Wei, Yaxuan Ran, Hongyan Liu,
published by Journal of Service Science and Management, Vol.10 No.1, 2017

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	2018

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