Modern Economy

Modern Economy

ISSN Print: 2152-7245
ISSN Online: 2152-7261
www.scirp.org/journal/me
E-mail: me@scirp.org
"The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research"
written by Liuying He, Yaxuan Ran,
published by Modern Economy, Vol.6 No.3, 2015
has been cited by the following article(s):
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[1] Marketing Innovation for SMEs during COVID-19 Pandemic: A case study of the hospitality industry in Norrbotten
2020
[2] Genel Marka Ederi, Marka Güveni Ve Fiyat Bilincinin Satın Alma Niyeti Üzerindeki Etkisinde Kriz Algısının Moderatör Rolü: Türk Ve Yunan Tüketicilerin Şampuan Ve …
2019
[3] Rebuilding a global brand under crisis–case of a global brand Maggi
2019
[4] GENEL MARKA EDER?, MARKA GüVEN? VE F?YAT B?L?NC?N?N SATIN ALMA N?YET? üZER?NDEK? ETK?S?NDE KR?Z ALGISININ MODERAT?R ROLü: TüRK VE YUNAN TüKET?C?LER?N ?AMPUAN VE MOB?LYA SEKT?RLER?NDE SATIN ALMA N?YETLER? üZER?NE KAR?ILA?TIRMALI ARA?TIRMA
Dissertation, 2019
[5] The moderating impact of media coverage on the relation between scandals and company reputation
2019
[6] Die Marke als unberücksichtigte Ressource zur Entwicklung einer Strategie
Familienunternehmen und ihre Stakeholder, 2018
[7] Recapturing images after a brand crisis through marketing communication in social networks: the Maggi controversy
International Journal of Export Marketing, 2018
[8] The Impact of Brand Crisis on Consumers‟ Green Purchase Intention and Willingness to Pay More
2017
[9] The Antecedents of Relationship Phase Affect in Alliances
Management and Governance of Networks, 2017
[10] Strategies to Mitigate Losses from Product-Harm Crises in the Agri-Food Industry
ProQuest Dissertations Publishing, 2017
[11] Assessing Customer-based Brand Equity Ratings in Family Restaurant
Procedia Economics and Finance, 2016
[12] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More
International Business Research, 2016
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