A Review of Nostalgic Marketing

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Journal of Service Science and Management

ISSN Print: 1940-9893
ISSN Online: 1940-9907
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"A Review of Nostalgic Marketing"
written by Rubo Cui,
published by Journal of Service Science and Management, Vol.8 No.1, 2015

has been cited by the following article(s):

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[5]	Nostalgia, Retro-Marketing, and Neuromarketing: An Exploratory Review
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[13]	How nostalgic taste on the screen stimulates the consumption of time-honoured restaurants: The mediation role of parasocial interaction
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[14]	Penerapan Elemen Visual Indonesia di Era 70-an dan 80-an sebagai Inspirasi Produk Keramik Peralatan Saji
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[15]	When Fond Memories Are Brought to Mind: The Development of a Nostalgic Brand Evaluation Instrument
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[16]	Evoked nostalgia, personal continuity and behavioural outcomes: a study of Generation X and Y consumers in a South African context
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[17]	Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing
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[25]	乡愁视域下乡村旅游高质量发展的空间差异及演变.
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[26]	Nostalgia Marketing: Examining music retromania
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[27]	Sponsored Things: Audiences and the Commodification of the Past in Stranger Things
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[28]	Uloga retro ambalaže u komunikaciji nasljeđa marke
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[29]	УЛОГА НОСТАЛГИЈЕ У ЕМОЦИОНАЛНОМ ПОВЕЗИВАЊУ ПОТРОШАЧА СА БРЕНДОВИМА
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[30]	Effects of consumer personal characteristics and psychological factors on nostalgia marketing
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[31]	The impact of food consumption patterns on identity: the case of Zimbabwean inbetweeners living in the UK
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[32]	EFFECTIVENESS OF NOSTALGIA IN ADVERTISING: A COMPARATIVE STUDY OF CUSTOMERS OF DIFFERENT GENDERS AND AGE
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[33]	استخدام النوستالجيا فى الحملات الاعلانية‎
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[34]	The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention
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[35]	The halal purchasing behaviour, a sign of religious excessiveness?
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[36]	Selling the past. The use of history as a marketing strategy in Spain, 1900-1980
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[37]	THE IMPACT OF PERSONAL, HISTORICAL AND NON-NOSTALGIC ADVERTISING ON GENERATION 'SZ ATTITUDE TOWARD THE BRAND
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[38]	Nostalgia Now: Cross-disciplinary Perspectives on the Past in the Present
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[39]	Nostalgic Marketing: A Study on Baby Boomers Generation
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[40]	An explorative study on Chinese consumer's perception and preference for the use of traditional Chinese cultural elements in marketing:-The role of nostalgia
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[41]	Material narration of nostalgia: The linguistic landscape of a rural township in Australia
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[42]	Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda
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[43]	Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective
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[44]	НОСТАЛЬГІЧНИЙ МАРКЕТИНГ ЯК ЗАСІБ ДОСЯГНЕННЯ СТРАТЕГІЧНИХ МАРКЕТИНГОВИХ ЦІЛЕЙ
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[46]	Uloga nostalgije u poticanju angažiranosti potrošača u digitalnom okruženju
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[49]	Contemporary Product Packaging is Good, but Beware of its Negative Effects: Evidence from a Nostalgic Brand.
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[50]	Nostalgia Marketing–A Potent Tool for the Promotion of Products
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[51]	The transversal of nostalgia from psychology to marketing: what does it portend for future research?
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[52]	Nostalgic Marketing
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[53]	Introduction: In times of nostalgia: the brave new world of a grand old emotion
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[54]	THE NOSTALGIC ECONOMY: A STUDY ON THE DOMINATION OF NOSTALGIC FOCUS IN CONTEMPORARY MEDIA AND ITS INFLUENCE ON STREAMING …
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[55]	Magic of the past?: The effect of Nostalgia Marketing in fashion on Gen Z's consumer behavior and the role of brand's exclusivity in Nostalgic Gen Z marketing
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[56]	Did the COVID-19 Pandemic trigger nostalgia? Evidence of Music Consumption on Spotify
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[57]	O Brand Storytelling na comunicação de marca: caso prático no setor do calçado artesanal
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[58]	Korištenje nostalgije kao marketinška strategija
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[59]	THE INFLUENCE OF NOSTALGIA AND NEOPHILAON MILLENNIAL DECISION MAKING STYLES
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[60]	Narrative Interfaces, Identity and Integrity of The Game
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[61]	Análisis del uso de la nostalgia en el discurso publicitario de marcas peruanas del 2015 al 2019
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[62]	Automated Detection of Nostalgic Text in the Context of Societal Pessimism
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[63]	Millennial influence on global companies in the junk food industry in the United States and Spain
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[64]	The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China
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[65]	Post-series depression: scale development and validation
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[66]	The impact of nostalgic emotion on brand trust and brand attachment
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[67]	The Power of Nostalgia Marketing to Indonesian Millenial Customers' Perception
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[68]	Utvannet tørrfisk som middagsrett
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[69]	Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption
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[70]	EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER-BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS
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[71]	Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements
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[72]	Nostalji reklamlarının göstergebilimsel çözümlemesi
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[73]	The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia
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[74]	TOURISM TELEVISION PROGRAM EFFECTS ON TOURIST VISIT INTENTION TO BALI AS A DESTINATION CHOICE
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[75]	Exploring player behavior and motivations to continue playing Pokémon GO
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[76]	国内外乡愁相关研究进展及启示
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[77]	Avoidance of Sponsored Posts on Consumer Generated Content: A study of personal blogs
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[78]	Перспективи співробітництва між Україною та Францією в галузі ностальгічного туризму
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[79]	Millennials purchasing the good old days: The effects of nostalgic advertising on brand attitude and purchase intention among millennials
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[80]	Nostalgia de Experiências Memoráveis ea Revisita a Locais de Turismo
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[81]	Nostalgia advertising and young Indian consumers: The power of old songs
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[82]	Percepción de elementos narrativos y de puesta en escena en la generación X y en la generación Y con respecto al marketing de nostalgia en el cine comercial …
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[83]	THE EFFECT OF NOSTALGIA MARKETING TOWARDS ADVERTISING ENGAGEMENT (AQUA CASE)
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[84]	Ethics and Communication in the Chocolate Industry
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[85]	The Role of Nostalgia in Consumer Decision Making in Slovenia
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[86]	Developing a sequential framework for nostalgia deployment: the Indian context
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[87]	Retro-revolution: a relação entre o público jovem e os produtos retro
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[88]	MESTRADO EM
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[89]	The Nostalgia Generation Romanticizing the Past to Capture the Attention of Young Consumers The Nostalgia Generation


[90]	В останні роки дослідники сфери туризму говорять про зростання зв'язку між критеріями вибору місця для відпочинку та індивідуальними …


[91]	Analisis Pengalaman Wisatawan Melalui Nilai yang Dirasakan Terhadap Keputusan Pembelian Pada Makanan Lokal Kota Semarang


[92]	El vínculo entre percepción y nostalgia en el retro marketing. Estudio de caso: Gucci.


[93]	Trabajo Fin de Máster

[1]	Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China Asia Pacific Journal of Marketing and Logistics, 2024 DOI:10.1108/APJML-11-2022-0944

[2]	My good old days versus those good old days: moderating effects of power distance belief and product social visibility Journal of Marketing Communications, 2024 DOI:10.1080/13527266.2022.2098519

[3]	Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China Asia Pacific Journal of Marketing and Logistics, 2023 DOI:10.1108/APJML-11-2022-0944

[4]	RETRO VE NOSTALJİ PAZARLAMA HAKKINDA BİBLİYOMETRİK BİR ÇALIŞMA Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2022 DOI:10.20875/makusobed.1109892

[5]	My good old days versus those good old days: moderating effects of power distance belief and product social visibility Journal of Marketing Communications, 2022 DOI:10.1080/13527266.2022.2098519

[6]	Barriers and Opportunities: Specialty Cultivated Mushroom Production in the United States Sustainability, 2022 DOI:10.3390/su141912591

[7]	RETRO VE NOSTALJİ PAZARLAMA HAKKINDA BİBLİYOMETRİK BİR ÇALIŞMA Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2022 DOI:10.20875/makusobed.1109892

[8]	How nostalgic taste on the screen stimulates the consumption of time-honoured restaurants: The mediation role of parasocial interaction Frontiers in Psychology, 2022 DOI:10.3389/fpsyg.2022.1062315

[9]	How nostalgic taste on the screen stimulates the consumption of time-honoured restaurants: The mediation role of parasocial interaction Frontiers in Psychology, 2022 DOI:10.3389/fpsyg.2022.1062315

[10]	Aesthetics of Sustainability: Research on the Design Strategies for Emotionally Durable Visual Communication Design Sustainability, 2022 DOI:10.3390/su14084649

[11]	Selling the past. The use of history as a marketing strategy in Spain, 1900-1980 Business History, 2022 DOI:10.1080/00076791.2020.1717473

[12]	The transversal of nostalgia from psychology to marketing: what does it portend for future research? International Journal of Organizational Analysis, 2022 DOI:10.1108/IJOA-03-2020-2097

[13]	Investigating Stranger Things 2021 DOI:10.1007/978-3-030-66314-8_12

[14]	The role of nostalgia in emotional connection of consumers with brands Bastina, 2021 DOI:10.5937/bastina31-32572

[15]	Material narration of nostalgia Sociolinguistic Studies, 2020 DOI:10.1558/sols.37218

[16]	Disinformation in Open Online Media Lecture Notes in Computer Science, 2020 DOI:10.1007/978-3-030-39627-5_5

[17]	Geçmişe Özlemi Lezzetlerde Yaşamak: ‘Gastronostalji’ Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi, 2020 DOI:10.37847/tdtad.757018

[18]	Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective Sport Management Review, 2020 DOI:10.1016/j.smr.2020.04.001

[19]	Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda Journal of Promotion Management, 2020 DOI:10.1080/10496491.2020.1829773

[20]	NOSTALGIC MARKETING AS A WAY TO ACHIEVE STRATEGIC MARKETING GOALS Scientific Notes of Taurida National V.I. Vernadsky University. Series: Economy and Management, 2020 DOI:10.32838/2523-4803/70-4-17

[21]	Geçmişe Özlemi Lezzetlerde Yaşamak: Gastronostalji Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi, 2020 DOI:10.37847/tdtad.757018

[22]	EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER-BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2019 DOI:10.30798/makuiibf.504059

[23]	EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2019 DOI:10.30798/makuiibf.504059

[24]	Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption Appetite, 2019 DOI:10.1016/j.appet.2019.05.007

[25]	The impact of nostalgic emotion on brand trust and brand attachment Asia Pacific Journal of Marketing and Logistics, 2019 DOI:10.1108/APJML-09-2018-0390

[26]	Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements Journal of Brand Management, 2019 DOI:10.1057/s41262-019-00170-w

[27]	Post-series depression: scale development and validation Arts and the Market, 2019 DOI:10.1108/AAM-02-2019-0009

[28]	Exploring player behavior and motivations to continue playing Pokémon GO Information Technology & People, 2018 DOI:10.1108/ITP-07-2017-0216

[29]	Nostalgia advertising and young Indian consumers: The power of old songs Asia Pacific Management Review, 2017 DOI:10.1016/j.apmrv.2016.11.004

Follow SCIRP

	+1 323-425-8868
	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

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