A Review of Nostalgic Marketing

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Journal of Service Science and Management

ISSN Print: 1940-9893
ISSN Online: 1940-9907
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"A Review of Nostalgic Marketing"
written by Rubo Cui,
published by Journal of Service Science and Management, Vol.8 No.1, 2015

has been cited by the following article(s):

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[1]	استخدام النوستالجيا فى الحملات الاعلانية‎
	2021

[2]	Effects of consumer personal characteristics and psychological factors on nostalgia marketing
	2021

[3]	The impact of food consumption patterns on identity: the case of Zimbabwean inbetweeners living in the UK
	2021

[4]	Sponsored Things: Audiences and the Commodification of the Past in Stranger Things
	2021

[5]	Uloga retro ambalaže u komunikaciji nasljeđa marke
	2021

[6]	УЛОГА НОСТАЛГИЈЕ У ЕМОЦИОНАЛНОМ ПОВЕЗИВАЊУ ПОТРОШАЧА СА БРЕНДОВИМА
	2021

[7]	Z karta Vilniaus mieste: tarp retromanijos ir naujų (senų) kultūros vartojimo įpročių
	2021

[8]	Korištenje nostalgije kao marketinška strategija
	2020

[9]	Contemporary Product Packaging is Good, but Beware of its Negative Effects: Evidence from a Nostalgic Brand.
	2020

[10]	O Brand Storytelling na comunicação de marca: caso prático no setor do calçado artesanal
	2020

[11]	THE NOSTALGIC ECONOMY: A STUDY ON THE DOMINATION OF NOSTALGIC FOCUS IN CONTEMPORARY MEDIA AND ITS INFLUENCE ON STREAMING …
	2020

[12]	Magic of the past?: The effect of Nostalgia Marketing in fashion on Gen Z's consumer behavior and the role of brand's exclusivity in Nostalgic Gen Z marketing
	2020

[13]	Did the COVID-19 Pandemic trigger nostalgia? Evidence of Music Consumption on Spotify
	2020

[14]	The transversal of nostalgia from psychology to marketing: what does it portend for future research?
	2020

[15]	Nostalgic Marketing
	2020

[16]	Introduction: In times of nostalgia: the brave new world of a grand old emotion
	2020

[17]	The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention
	2020

[18]	The halal purchasing behaviour, a sign of religious excessiveness?
	2020

[19]	Selling the past. The use of history as a marketing strategy in Spain, 1900-1980
	2020

[20]	THE IMPACT OF PERSONAL, HISTORICAL AND NON-NOSTALGIC ADVERTISING ON GENERATION 'SZ ATTITUDE TOWARD THE BRAND
	2020

[21]	Nostalgia Now: Cross-disciplinary Perspectives on the Past in the Present
	2020

[22]	Nostalgic Marketing: A Study on Baby Boomers Generation
	2020

[23]	An explorative study on Chinese consumer's perception and preference for the use of traditional Chinese cultural elements in marketing:-The role of nostalgia
	2020

[24]	Material narration of nostalgia: The linguistic landscape of a rural township in Australia
	2020

[25]	Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda
	2020

[26]	Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective
	2020

[27]	НОСТАЛЬГІЧНИЙ МАРКЕТИНГ ЯК ЗАСІБ ДОСЯГНЕННЯ СТРАТЕГІЧНИХ МАРКЕТИНГОВИХ ЦІЛЕЙ
	2020

[28]	L'impact de la nostalgie évoquée par la marque sur la vraie fidélité du consommateur.
	2020

[29]	Uloga nostalgije u poticanju angažiranosti potrošača u digitalnom okruženju
	2020

[30]	Geçmişe Özlemi Lezzetlerde Yaşamak: Gastronostalji
	2020

[31]	The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China
	2019

[32]	Post-series depression: scale development and validation
	2019

[33]	The impact of nostalgic emotion on brand trust and brand attachment
	2019

[34]	The Power of Nostalgia Marketing to Indonesian Millenial Customers' Perception
	2019

[35]	Utvannet tørrfisk som middagsrett
	2019

[36]	Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption
	2019

[37]	EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER-BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS
	Mehmet Akif Ersoy üniversitesi ?ktisadi ve ?dari Bilimler Fakültesi Dergisi, 2019

[38]	Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements
	2019

[39]	Automated Detection of Nostalgic Text in the Context of Societal Pessimism
	2019

[40]	The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia
	2018

[41]	TOURISM TELEVISION PROGRAM EFFECTS ON TOURIST VISIT INTENTION TO BALI AS A DESTINATION CHOICE
	2018

[42]	Exploring player behavior and motivations to continue playing Pokémon GO
	Information Technology & People, 2018

[43]	国内外乡愁相关研究进展及启示
	2018

[44]	Avoidance of Sponsored Posts on Consumer Generated Content: A study of personal blogs
	The Bottom Line, 2018

[45]	Перспективи співробітництва між Україною та Францією в галузі ностальгічного туризму
	2018

[46]	Millennials purchasing the good old days: The effects of nostalgic advertising on brand attitude and purchase intention among millennials
	Thesis, 2017

[47]	Nostalgia de Experiências Memoráveis ea Revisita a Locais de Turismo
	Revista Brasileira de Marketing, 2017

[48]	Nostalgia advertising and young Indian consumers: The power of old songs
	Asia Pacific Management Review, 2017

[49]	Percepción de elementos narrativos y de puesta en escena en la generación X y en la generación Y con respecto al marketing de nostalgia en el cine comercial …
	2017

[50]	THE EFFECT OF NOSTALGIA MARKETING TOWARDS ADVERTISING ENGAGEMENT (AQUA CASE)
	2016

[51]	Ethics and Communication in the Chocolate Industry
	2016

[52]	The Role of Nostalgia in Consumer Decision Making in Slovenia
	2016

[53]	Developing a sequential framework for nostalgia deployment: the Indian context
	Middle East Journal of Management, 2016

[54]	Retro-revolution: a relação entre o público jovem e os produtos retro
	2016

[55]	Millennial influence on global companies in the junk food industry in the United States and Spain


[56]	Nostalgia Now


[57]	Çevrimiçi ikinci el alışveriş motivasyonları: ölçek uyarlama çalışması


[58]	EFFECTIVENESS OF NOSTALGIA IN ADVERTISING: A COMPARATIVE STUDY OF CUSTOMERS OF DIFFERENT GENDERS AND AGE


[59]	Nostalgia Marketing–A Potent Tool for the Promotion of Products


[60]	Análisis del uso de la nostalgia en el discurso publicitario de marcas peruanas del 2015 al 2019

[1]	Investigating Stranger Things 2021 DOI:10.1007/978-3-030-66314-8_12

[2]	Investigating Stranger Things 2021 DOI:10.1007/978-3-030-66314-8_12

[3]	Selling the past. The use of history as a marketing strategy in Spain, 1900-1980 Business History, 2020 DOI:10.1080/00076791.2020.1717473

[4]	Disinformation in Open Online Media Lecture Notes in Computer Science, 2020 DOI:10.1007/978-3-030-39627-5_5

[5]	Geçmişe Özlemi Lezzetlerde Yaşamak: ‘Gastronostalji’ Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi, 2020 DOI:10.37847/tdtad.757018

[6]	Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective Sport Management Review, 2020 DOI:10.1016/j.smr.2020.04.001

[7]	Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda Journal of Promotion Management, 2020 DOI:10.1080/10496491.2020.1829773

[8]	NOSTALGIC MARKETING AS A WAY TO ACHIEVE STRATEGIC MARKETING GOALS Scientific Notes of Taurida National V.I. Vernadsky University. Series: Economy and Management, 2020 DOI:10.32838/2523-4803/70-4-17

[9]	The transversal of nostalgia from psychology to marketing: what does it portend for future research? International Journal of Organizational Analysis, 2020 DOI:10.1108/IJOA-03-2020-2097

[10]	EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2019 DOI:10.30798/makuiibf.504059

[11]	Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption Appetite, 2019 DOI:10.1016/j.appet.2019.05.007

[12]	The impact of nostalgic emotion on brand trust and brand attachment Asia Pacific Journal of Marketing and Logistics, 2019 DOI:10.1108/APJML-09-2018-0390

[13]	Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements Journal of Brand Management, 2019 DOI:10.1057/s41262-019-00170-w

[14]	Post-series depression: scale development and validation Arts and the Market, 2019 DOI:10.1108/AAM-02-2019-0009

[15]	Exploring player behavior and motivations to continue playing Pokémon GO Information Technology & People, 2018 DOI:10.1108/ITP-07-2017-0216

[16]	Nostalgia advertising and young Indian consumers: The power of old songs Asia Pacific Management Review, 2017 DOI:10.1016/j.apmrv.2016.11.004

[17]	Nostalgia advertising and young Indian consumers: The power of old songs Asia Pacific Management Review, 2017 DOI:10.1016/j.apmrv.2016.11.004

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