A Review of Nostalgic Marketing

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"A Review of Nostalgic Marketing"
written by Rubo Cui,
published by Journal of Service Science and Management, Vol.8 No.1, 2015

has been cited by the following article(s):

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[1]	Utvannet tørrfisk som middagsrett
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[2]	Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption
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[3]	Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements
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[4]	The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China
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[5]	Post-series depression: scale development and validation
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[6]	The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia
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[8]	Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
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[9]	Exploring player behavior and motivations to continue playing Pokémon GO
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[10]	国内外乡愁相关研究进展及启示
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[11]	Avoidance of Sponsored Posts on Consumer Generated Content: A study of personal blogs
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[12]	Millennials purchasing the good old days: The effects of nostalgic advertising on brand attitude and purchase intention among millennials
	Thesis, 2017

[13]	Nostalgia de Experiências Memoráveis ea Revisita a Locais de Turismo
	Revista Brasileira de Marketing, 2017

[14]	Nostalgia advertising and young Indian consumers: The power of old songs
	Asia Pacific Management Review, 2017

[15]	Percepción de elementos narrativos y de puesta en escena en la generación X y en la generación Y con respecto al marketing de nostalgia en el cine comercial …
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[16]	THE EFFECT OF NOSTALGIA MARKETING TOWARDS ADVERTISING ENGAGEMENT (AQUA CASE)
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[17]	Ethics and Communication in the Chocolate Industry
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[18]	The Role of Nostalgia in Consumer Decision Making in Slovenia
	2016

[19]	Developing a sequential framework for nostalgia deployment: the Indian context
	Middle East Journal of Management, 2016

[20]	Retro-revolution: a relação entre o público jovem e os produtos retro
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[21]	EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER-BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS


[22]	MEHMET AKĠF ERSOY ÜNĠVERSĠTESĠ

[1]	EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2019 DOI:10.30798/makuiibf.504059

[2]	Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption Appetite, 2019 DOI:10.1016/j.appet.2019.05.007

[3]	The impact of nostalgic emotion on brand trust and brand attachment Asia Pacific Journal of Marketing and Logistics, 2019 DOI:10.1108/APJML-09-2018-0390

[4]	Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements Journal of Brand Management, 2019 DOI:10.1057/s41262-019-00170-w

[5]	Exploring player behavior and motivations to continue playing Pokémon GO Information Technology & People, 2018 DOI:10.1108/ITP-07-2017-0216

[6]	Nostalgia advertising and young Indian consumers: The power of old songs Asia Pacific Management Review, 2017 DOI:10.1016/j.apmrv.2016.11.004