"A Review of Nostalgic Marketing"
written by Rubo Cui,
published by Journal of Service Science and Management, Vol.8 No.1, 2015
has been cited by the following article(s):
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[1] Utvannet tørrfisk som middagsrett
2019
[2] Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption
2019
[3] Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements
2019
[4] The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China
2019
[5] Post-series depression: scale development and validation
2019
[6] The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia
2018
[7] TOURISM TELEVISION PROGRAM EFFECTS ON TOURIST VISIT INTENTION TO BALI AS A DESTINATION CHOICE
2018
[8] Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
The Bottom Line, 2018
[9] Exploring player behavior and motivations to continue playing Pokémon GO
Information Technology & People, 2018
[10] 国内外乡愁相关研究进展及启示
2018
[11] Avoidance of Sponsored Posts on Consumer Generated Content: A study of personal blogs
The Bottom Line, 2018
[12] Millennials purchasing the good old days: The effects of nostalgic advertising on brand attitude and purchase intention among millennials
Thesis, 2017
[13] Nostalgia de Experiências Memoráveis ea Revisita a Locais de Turismo
Revista Brasileira de Marketing, 2017
[14] Nostalgia advertising and young Indian consumers: The power of old songs
Asia Pacific Management Review, 2017
[15] Percepción de elementos narrativos y de puesta en escena en la generación X y en la generación Y con respecto al marketing de nostalgia en el cine comercial …
2017
[16] THE EFFECT OF NOSTALGIA MARKETING TOWARDS ADVERTISING ENGAGEMENT (AQUA CASE)
2016
[17] Ethics and Communication in the Chocolate Industry
2016
[18] The Role of Nostalgia in Consumer Decision Making in Slovenia
2016
[19] Developing a sequential framework for nostalgia deployment: the Indian context
Middle East Journal of Management, 2016
[20] Retro-revolution: a relação entre o público jovem e os produtos retro
2016
[21] EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER-BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS
[22] MEHMET AKĠF ERSOY ÜNĠVERSĠTESĠ