Journal of Service Science and Management

Journal of Service Science and Management

ISSN Print: 1940-9893
ISSN Online: 1940-9907
www.scirp.org/journal/jssm
E-mail: jssm@scirp.org
"A Review of Nostalgic Marketing"
written by Rubo Cui,
published by Journal of Service Science and Management, Vol.8 No.1, 2015
has been cited by the following article(s):
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[1] استخدام النوستالجيا فى الحملات الاعلانية‎
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[2] Effects of consumer personal characteristics and psychological factors on nostalgia marketing
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[3] The impact of food consumption patterns on identity: the case of Zimbabwean inbetweeners living in the UK
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[4] Sponsored Things: Audiences and the Commodification of the Past in Stranger Things
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[5] Uloga retro ambalaže u komunikaciji nasljeđa marke
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[6] УЛОГА НОСТАЛГИЈЕ У ЕМОЦИОНАЛНОМ ПОВЕЗИВАЊУ ПОТРОШАЧА СА БРЕНДОВИМА
2021
[7] Z karta Vilniaus mieste: tarp retromanijos ir naujų (senų) kultūros vartojimo įpročių
2021
[8] Korištenje nostalgije kao marketinška strategija
2020
[9] Contemporary Product Packaging is Good, but Beware of its Negative Effects: Evidence from a Nostalgic Brand.
2020
[10] O Brand Storytelling na comunicação de marca: caso prático no setor do calçado artesanal
2020
[11] THE NOSTALGIC ECONOMY: A STUDY ON THE DOMINATION OF NOSTALGIC FOCUS IN CONTEMPORARY MEDIA AND ITS INFLUENCE ON STREAMING …
2020
[12] Magic of the past?: The effect of Nostalgia Marketing in fashion on Gen Z's consumer behavior and the role of brand's exclusivity in Nostalgic Gen Z marketing
2020
[13] Did the COVID-19 Pandemic trigger nostalgia? Evidence of Music Consumption on Spotify
2020
[14] The transversal of nostalgia from psychology to marketing: what does it portend for future research?
2020
[15] Nostalgic Marketing
2020
[16] Introduction: In times of nostalgia: the brave new world of a grand old emotion
2020
[17] The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention
2020
[18] The halal purchasing behaviour, a sign of religious excessiveness?
2020
[19] Selling the past. The use of history as a marketing strategy in Spain, 1900-1980
2020
[20] THE IMPACT OF PERSONAL, HISTORICAL AND NON-NOSTALGIC ADVERTISING ON GENERATION 'SZ ATTITUDE TOWARD THE BRAND
2020
[21] Nostalgia Now: Cross-disciplinary Perspectives on the Past in the Present
2020
[22] Nostalgic Marketing: A Study on Baby Boomers Generation
2020
[23] An explorative study on Chinese consumer's perception and preference for the use of traditional Chinese cultural elements in marketing:-The role of nostalgia
2020
[24] Material narration of nostalgia: The linguistic landscape of a rural township in Australia
2020
[25] Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda
2020
[26] Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective
2020
[27] НОСТАЛЬГІЧНИЙ МАРКЕТИНГ ЯК ЗАСІБ ДОСЯГНЕННЯ СТРАТЕГІЧНИХ МАРКЕТИНГОВИХ ЦІЛЕЙ
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[28] L'impact de la nostalgie évoquée par la marque sur la vraie fidélité du consommateur.
2020
[29] Uloga nostalgije u poticanju angažiranosti potrošača u digitalnom okruženju
2020
[30] Geçmişe Özlemi Lezzetlerde Yaşamak: Gastronostalji
2020
[31] The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China
2019
[32] Post-series depression: scale development and validation
2019
[33] The impact of nostalgic emotion on brand trust and brand attachment
2019
[34] The Power of Nostalgia Marketing to Indonesian Millenial Customers' Perception
2019
[35] Utvannet tørrfisk som middagsrett
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[36] Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption
2019
[37] EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER-BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS
Mehmet Akif Ersoy üniversitesi ?ktisadi ve ?dari Bilimler Fakültesi Dergisi, 2019
[38] Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements
2019
[39] Automated Detection of Nostalgic Text in the Context of Societal Pessimism
2019
[40] The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia
2018
[41] TOURISM TELEVISION PROGRAM EFFECTS ON TOURIST VISIT INTENTION TO BALI AS A DESTINATION CHOICE
2018
[42] Exploring player behavior and motivations to continue playing Pokémon GO
Information Technology & People, 2018
[43] 国内外乡愁相关研究进展及启示
2018
[44] Avoidance of Sponsored Posts on Consumer Generated Content: A study of personal blogs
The Bottom Line, 2018
[45] Перспективи співробітництва між Україною та Францією в галузі ностальгічного туризму
2018
[46] Millennials purchasing the good old days: The effects of nostalgic advertising on brand attitude and purchase intention among millennials
Thesis, 2017
[47] Nostalgia de Experiências Memoráveis ea Revisita a Locais de Turismo
Revista Brasileira de Marketing, 2017
[48] Nostalgia advertising and young Indian consumers: The power of old songs
Asia Pacific Management Review, 2017
[49] Percepción de elementos narrativos y de puesta en escena en la generación X y en la generación Y con respecto al marketing de nostalgia en el cine comercial …
2017
[50] THE EFFECT OF NOSTALGIA MARKETING TOWARDS ADVERTISING ENGAGEMENT (AQUA CASE)
2016
[51] Ethics and Communication in the Chocolate Industry
2016
[52] The Role of Nostalgia in Consumer Decision Making in Slovenia
2016
[53] Developing a sequential framework for nostalgia deployment: the Indian context
Middle East Journal of Management, 2016
[54] Retro-revolution: a relação entre o público jovem e os produtos retro
2016
[55] Millennial influence on global companies in the junk food industry in the United States and Spain
[56] Nostalgia Now
[57] Çevrimiçi ikinci el alışveriş motivasyonları: ölçek uyarlama çalışması
[58] EFFECTIVENESS OF NOSTALGIA IN ADVERTISING: A COMPARATIVE STUDY OF CUSTOMERS OF DIFFERENT GENDERS AND AGE
[59] Nostalgia Marketing–A Potent Tool for the Promotion of Products
[60] Análisis del uso de la nostalgia en el discurso publicitario de marcas peruanas del 2015 al 2019
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