"The Impact of Brand Image on Consumer Behavior: A Literature Review"
written by Yi Zhang,
published by Open Journal of Business and Management, Vol.3 No.1, 2015
has been cited by the following article(s):
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[12] Vpliv medsebojne skladnosti sponzorja, sponzoriranca in potrošnika v športnih sponzorstvih na imidž sponzorja
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[15] Change Your Marketing Strategy From Selling To Connecting Embracing a Customer Centric Approach to Marketing Your Brand
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[16] The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention
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[17] Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands
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[18] INFLUENCE OF CORPORATE BRANDING ON CONSUMER PERCEPTION OF ORGANIZATIONS IN KENYA
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[19] An internal integrated marketing communication approach for city branding
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[20] The influence of electronic word of mouth toward purchase intention through brand image among female customers on the face shop cosmetic products in Surabaya
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[21] Factors That Influence Purchase Decision in E-Commerce in Jakarta and Tangerang
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[22] Investigating new consumer behaviour dimensions in grocery retailing: some evidence from Southern Italy
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[23] Be congruent and I will be loyal: the case of sport services
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[24] IMPACT OF BRAND IMAGE ON CAR BUYERS'CHOICE OF BRANDED PRODUCTS IN HIGH RISK MARKET
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[25] Does the Retail Hypermarket Satisfy Customers? Market Assessment in Malaysia
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[26] The Impact of brand image and customer experience on consumer buying behavior: a study among international students on Ofo, Mobike, and Hellobike in Nanjing …
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[27] Factors influencing Children Consumers to buy Traditional Snacks.
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[28] Exploring the Impact of Customer Knowledge Management in Creating Brand Value with the Moderating Role of Gender and Residential Area of the Respondents
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[29] Impact of Destination Image on Tourists' Behavioural Intentions: Application of Theory of Planned Behaviour.
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[30] Ethnic Consumer Markets and Movie Marketing: An Empirical Study on Marvel's 'Black Panther'and Predictive Analytics of Ethnic Consumer Behavior of Moviegoers
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[31] Brand image and consumer satisfaction towards Islamic travel packages
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[32] The Effect Of Brand Image, Product Quality and Sale Promotion to Thai Consumers Decesions to Purchase Korean Brand Cosmetics in Bangkok District
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[33] Drivers and outcomes of political candidate image creation: The role of social media marketing
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[34] Brand equity and marketing strategies of alcohol manufacturing companies in Kenya
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[35] Marketing strategies and sales performance in the commercial banks in Bujumbura, Burundi
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[36] Banks, employees and brand promise delivery: customers' analytical perspective
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[37] ANALYTICAL HIERARCHY PROCESS APPROACH ON CONSUMER PURCHASE DECISION IN CHOOSING CHINESE RESTAURANT IN MANADO (CASE STUDY …
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[38] THE INFLUENCE OF CELEBRITY INSTAGRAM ENDORSEMENT TO BRAND IMAGE
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[39] Impact of Brand Image on Car Buyers’ Choice of Branded Products in High Risk Market
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[40] ICONIC ENGLISH BUSINESS NAME AS A BRANDING TOOL IN THE RURAL AREAS OF YOGYAKARTA SPECIAL REGION
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[41] DOES YOUR BRAND NEED ONLINE INFLUENCER MARKETING? IT DEPENDS: A mixed method approach to country of origin, brand image, and online influencer …
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[42] The Effects of Brand Image of Dental Clinics Perceived by Healthcare Service Users
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[43] Orrensalo (2018).'Brand Image as a Facilitator of Relationship Initiation'
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[44] The effect of online advertisement on young females' perception on beauty
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[45] Factors affecting purchase intention: a study among Malaysian towards foreign automobile
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[46] THE IMPACT OF BRAND IMAGE, BRAND TRUST AND CUSTOMER SATISFACTION TOWARDS BRAND LOYALTY (A CASE STUDY OF OPPO SMARTPHONE IN …
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[47] TOURISM AS AN EFFECTIVE TOOL TO STIMULATE ECONOMIC GROWTH: THE CASE OF SRI LANKA
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[49] The influence of brand image, service quality and guest satisfaction on guest loyalty.
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[56] Youth travelers and waste reduction behaviors while traveling to tourist destinations
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[57] 品牌形象, 體驗行銷對顧客忠誠度與再購意願之研究-以蘋果公司之 iPhone 為例
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[71] Space of Culture and Brand in Sequel of Telugu Films: A Qualitative Study
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[75] Mitigating divestment stigma: a legitimation perspective
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[82] Brand Anthropomorphism: Collegiate Mascots and Social Media
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[87] A STUDY ON CONSUMERS OPINION TOWARDS PATANJALI PRODUCTS AS A NEW FMCG ENTRANT IN THE MARKET
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[88] STRATEGI BRANDING USAHA KECIL INDUSTRI PEMPEK KELURAHAN 2 ULU DAN 26 ILIR PALEMBANG
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[89] BRAND INFLUENCE ON CONSUMERS'BEHAVIOR TOWARDS PURCHASING MOBILE PHONE
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[90] Effect and Impact of Brand, Trust, and Halal Products towards Switching Barrier on the Loyalty of Tabita Cosmetic Users (Case Study: Students of Faculty of Economics and Business, UNPAB)
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[105] " Unethical advertising through social media"-A case study investigating ethical marketing issues in fast food industry of Ireland
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[106] THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY
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[107] THE EFFECT OF PRICE, PRODUCT QUALITY, PROMOTION, SOCIAL FACTOR, BRAND IMAGE ON PURCHASE DECISION PROCESS OF LOOP PRODUCT ON …
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[108] THE FACTOR INFLUENCING CUSTOMER PREFERENCE TOWARDS INTERNATIONAL FOOD AND BEVERAGE FRANCHISE IN MALAYSIA
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[110] Role of web design for image brand toward business
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[113] Perceptions of craft beer brands as determined by female consumers in Ireland
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[114] Cooperative Banking in Europe Today: Conclusions
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[115] Acculturative Products Uniqueness Antecedence for Successful Marketing Performance.
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[117] Exploring green business functions and green brand equity: proposition of a conceptual framework
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[118] The influence of political party branding on voting brand preference among the youth in South Africa
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[119] Sporting event attributes and behavioural intention: mediating effect of destination image/Dhiya Hikmahana Abdul Razak and Aslinda Mohd Shahril
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[128] Brand Image and Product Quality on Customer Loyalty (Survey in Cekeran Midun)
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[129] Opportunities of Private Label Brands at Malaysia
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[131] MARKETING STRATEGIES IN CREATING BRAND IMAGE OF FMCG IN INDIA WITH SPECIAL REFERENCE TO STORE PROMOTION
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[132] Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store
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[135] Social Media Marketing strategy for Emeteclass, Lda to penetrate into Finland market
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[137] The Strategy Development of the Region in Support Borobudur Tourism Cluster Competitiveness Regions in Indonesia
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[142] Impact of Brand Image on Consumer Buying Behavior in Retail Industry of USA
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[143] Experiential Marketing Creative Antecedence for Success of Brand Loyalty: The Users of Perfume for Body in Indonesia
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[148] Mitigating the Stigma Associated with Divestment-a Legitimation Perspective
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[149] Co-creation of value from a service constellation
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[150] Measuring Brand Awareness in a Random Utility Model
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[157] Role of word-of-mouth within the CBBE components and brand loyalty of Arugum Bay as tourist destination: a study among local tourists
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