Open Journal of Social Sciences

Open Journal of Social Sciences

ISSN Print: 2327-5952
ISSN Online: 2327-5960
www.scirp.org/journal/jss
E-mail: jss@scirp.org
"When and Why Negative Emotional Appeals Work in Advertising: A Review of Research"
written by Minxia Zheng,
published by Open Journal of Social Sciences, Vol.8 No.3, 2020
has been cited by the following article(s):
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[1] Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications
Bianchi - Communication & Society, 2023
[2] Feeling Guilty: Testing the Effectiveness of Guilt and Shame Appeals in Motivating Trans-Inclusive Behavioral Change Among College Students
2022
[3] National, Regional, Emotional. Research into the effect of using a standardised language or a regional language on its perceived emotional intensity and its effect in …
2022
[4] Gender Roles in Super Bowl Commercials: A Qualitative Longitudinal Content Analysis From 2013-2022
2022
[5] How sadness in narrative advertising influences brand attitude and purchase intention of audiences
2022
[6] Affective and cognitive factors that hinder the banking relationships of economically vulnerable consumers
González, B Fernandez-Olit… - International Journal of …, 2022
[7] ADV at the Time of COVID-19 Brain Effect between Emotional Engagement and Purchase Intention
Brain Sciences, 2022
[8] Consumers in the face of COVID-related Adv: threat or boost effect?
Frontiers in Psychology, 2022
[9] Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan
2021
[10] What are the underlying elements used in ads shown during Super Bowl?
2021
[11] The impact of persuasive appeals in bilingual language use on social advertising to reduce meat consumption: A study of Dutch (first language) and English (second …
2021
[12] The Effectiveness and Perceived Emotionality of Meat Reduction Advertising Appeals in Bilinguals.
2021
[13] The Model of Emotional Appeals Application for the Advertising of Personal Goods
Management of Organizations: Systematic …, 2021
[14] Nurtured and sorrowful: Positive and negative emotional appeals in COVID-19 themed brand communications
2020
[15] Emocinių reklamos kreipinių naudojimo modelis asmeninio naudojimo prekių reklamai
2020
[16] رابطه ویژگی‌های پیام بر مزاحمت ادراک‌شده از تبلیغات هم‏ سان و تحلیل پیامدهای آن در فضای وب‎
بررسی‌های مدیریت رسانه, 2000
[17] Uso de apelaciones emocionales en la publicidad estatal: percepciones de los estudiantes de medicina
[18] REKLAMLARDA KORKU VE TİKSİNTİ ÇEKİCİLİĞİNİN KULLANIMI: REXONA “SARI LEKELERE SON” REKLAM FİLM ANALİZİ THE USE OF FEAR AND …
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