Moderation Effect of Perceived Benefits of Loyalty Programs on the Link between Store Attributes and Customer Loyalty

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ISSN Print: 2162-2078
ISSN Online: 2162-2086
www.scirp.org/journal/tel
E-mail: tel@scirp.org

"Moderation Effect of Perceived Benefits of Loyalty Programs on the Link between Store Attributes and Customer Loyalty"
written by Santosh Kumar Alreddy, Dwarakanath Siriguppi, Mohandas J. Menon,
published by Theoretical Economics Letters, Vol.9 No.6, 2019

has been cited by the following article(s):

[1]	Perceived Benefits of Loyalty Programs for Apparel Consumers
	2021

[2]	The impact of customer loyalty programmes on consumer decision-making and brand loyalty: a University of KwaZulu-Natal student perspective.
	2021

[3]	Retence zákazníků v supermarketech-poznatky z maloobchodního trhu ve Vietnamu
	2010

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[1]	How service operations, perceived benefit, and psychological ownership enhance customer retention in retail - evidence in Vietnam supermarkets Cogent Business & Management, 2023 DOI:10.1080/23311975.2023.2200519