Discussion on the Mechanism of Irrational Online Shopping Behavior—Based on the Perspective of Mental Accounting Theory

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ISSN Print: 2327-5952
ISSN Online: 2327-5960
www.scirp.org/journal/jss
E-mail: jss@scirp.org

"Discussion on the Mechanism of Irrational Online Shopping Behavior—Based on the Perspective of Mental Accounting Theory"
written by Jianfei Xie,
published by Open Journal of Social Sciences, Vol.7 No.5, 2019

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