Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty

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ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

"Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty"
written by Xi Zhang,
published by Open Journal of Business and Management, Vol.7 No.2, 2019

has been cited by the following article(s):

[1]	Impact of social media marketing on brand loyalty in Saudi Arabia
	International Journal of Data and Network Science, 2023

[2]	The Influence of Brand Credibility towards Words of Mouth of Fashion Brand
	2021

[3]	DENEYİMSEL PAZARLAMA VE ALGILANAN HİZMET KALİTESİNİN MARKA SADAKATİNE ETKİSİ: KAHVE MAĞAZALARI ÖRNEĞİ
	2020

[4]	The impacts of brand experiences on customer satisfaction and electronic word of mouth
	2020

[5]	Brand Loyalty in a Bertrand-Type Oligopoly Setting
	2019

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[1]	THE IMPACTS OF BRAND EXPERIENCES ON CUSTOMER SATISFACTION AND ELECTRONIC WORD OF MOUTH Business: Theory and Practice, 2020 DOI:10.3846/btp.2020.11965