has been cited by the following article(s):
[1]
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Financing and Marketing Dynamics of Brand Loyalty and Consumer Satisfaction in Pakistan
Journal of Policy Research,
2023
DOI:10.61506/02.00016
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[2]
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Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector: role of relational quality and duration
Journal of Indian Business Research,
2023
DOI:10.1108/JIBR-09-2022-0235
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[3]
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‘I’ll stand by you:’ understanding customers’ moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct
Journal of Marketing Communications,
2022
DOI:10.1080/13527266.2021.1937281
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