A Study on the Effect of Web Live Broadcast on Consumers’ Willingness to Purchase

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"A Study on the Effect of Web Live Broadcast on Consumers’ Willingness to Purchase"
written by Jinhua Tong,
published by Open Journal of Business and Management, Vol.5 No.2, 2017

has been cited by the following article(s):

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[1]	Factors Influencing Live-stream Shopping Behaviour among Malaysian Consumers
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[2]	PENGARUH LIVE STREAMING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION MUSLIM (Studi Kasus Pelanggan …
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[3]	The effect of celebrity effect on consumers' purchase intention in live streaming
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[4]	How Webcast Affect Consumers' Purchase Decision Based on Data Analysis
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[5]	Key Characteristics and Driving Factors of Live E-commerce
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[6]	라이브 커머스 이용자의 인플루언서에 의한 재구매 영향에 관한 연구-실용적, 유희적 쇼핑 가치와 몰입을 중심으로
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[7]	Pengaruh Live Selling dalam Peningkatan Niat Beli pada Remaja
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[8]	FACEBOOK LIVE-STREAMING: HOW IT AFFECT THE PURCHASE INTENTION OF GENERATION Y IN MALAYSIA?
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[9]	Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions
	Frontiers in Psychology, 2022

[10]	Analysis on The Factors of Consumers' Pruchase Intention in Live Streaming E-commerce in The Context of Digital Era
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[11]	What Factors Influence Social Presence in the Live E-Commerce Scene?
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[12]	Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experiment
	Data and Information Management, 2022

[13]	The influence and moderating effect of trust in streamers in a live streaming shopping environment
	JUSTC, 2022

[14]	Research and Application of Compulsive Buying Behaviors of Consumers in E-Commerce Livestreaming on Big Data
	Human-Centric Intelligent Systems, 2022

[15]	Design of live broadcast service outsourcing contract considering risk aversion and financial constraints
	Managerial and Decision Economics, 2022

[16]	The Impact of Live Streaming Shopping on Customers' Purchase Intention in Social Commerce and E-commerce
	… Conference on Information …, 2022

[17]	The impact of destination live streaming on viewers' travel intention
	Current Issues in Tourism, 2022

[18]	Digital platform interactivity and Jordanian social commerce purchase intention
	Muani… - International Journal of …, 2022

[19]	The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust
	Frontiers in Psychology, 2022

[20]	Understanding the role of live streamers in live-streaming e-commerce
	Available at SSRN 4141864, 2022

[21]	What matters customer engagement in live streaming e-commerce platform?(The Impact of celebrity live streamer endorser effectiveness and social support)
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[22]	Ready for Livestream E-commerce?: The Effects of Peer Cues and Communication Immediacy on Purchase Intentions: A Cross-cultural Study in the Netherlands and …
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[23]	WHAT DRIVES INDONESIAN ADOLESCENT GAMERS BUYING VIRTUAL PRODUCT WITHIN LEISURE DURING PANDEMIC? IMMERSION VERSUS TELEPRESENCE
	Eurasia: Economics & Business, 2021

[24]	Research on Online Interaction and Consumer Impulsive Buying Behavior in Live Shopping Platform Based on the Structural Equation Model
	2021 International Conference on Management …, 2021

[25]	The Influence of e-WOM on Young Female Consumers' Purchase Behaviour in the Cosmetic Industry in China
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[26]	The mechanism of brand reputation on consumer purchase intention in live banding
	2021 4th International Conference on Data Science …, 2021

[27]	Keterjangkauan Teknologi Informasi Dalam Live Streaming Shopping Untuk Menciptakan Minat Pembelian Pada E-Commerce Shopee
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[28]	高校图书馆数字阅读直播推广有效性影响因素研究
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[29]	Learning through screens: How gestures, facial expressions, and motivational statements influence foreign language learning experience online
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[30]	Platform Incentives and Willingness of Participant for Investment on Livestreaming E-commerce Model: Computer-aided simulated analysis based on evolutionary …
	2021 International Conference on …, 2021

[31]	View, play and pay?–The relationship between consumption of gaming video content and video game playing and buying
	2020

[32]	Analysis of Impulsive Buying Behavior in Live Broadcast Scenarios
	2020

[33]	The Effects of Livestream Shopping on Customer Satisfaction and Continuous Purchase Intention
	2019

[34]	Electronic Word-of-Mouth (eWOM): Examining the Relationship Between Factors Influencing eWOM Activities and Passengers' Purchasing Involvement in the Context …
	2019

[35]	WHAT DRIVES INDONESIAN ADOLESCENT GAMERS BUYING VIRTUAL PRODUCT WITHIN LEISURE DURING PANDEMIC? IMMERSION VERSUS …

[1]	Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction Electronic Commerce Research, 2024 DOI:10.1007/s10660-024-09809-6

[2]	Research on the Influence of E-Commerce Anchor Characteristics on Users’ Online Purchase Intention E-Commerce Letters, 2024 DOI:10.12677/ECL.2024.131004

[3]	Big data analysis based on the correlation between live-streaming with goods, perceived value and consumer repurchase Applied Mathematics and Nonlinear Sciences, 2024 DOI:10.2478/amns.2023.1.00134

[4]	The impact of destination live streaming on viewers’ travel intention Current Issues in Tourism, 2023 DOI:10.1080/13683500.2022.2117594

[5]	Design of live broadcast service outsourcing contract considering risk aversion and financial constraints Managerial and Decision Economics, 2023 DOI:10.1002/mde.3716

[6]	What are the motivating factors that influence the intention to watch live-streaming video games? 2023 IEEE 3rd International Conference on Advanced Learning Technologies on Education & Research (ICALTER), 2023 DOI:10.1109/ICALTER61411.2023.10372913

[7]	Understanding the role of live streamers in live-streaming e-commerce Electronic Commerce Research and Applications, 2023 DOI:10.1016/j.elerap.2023.101266

[8]	Big data analysis based on the correlation between live-streaming with goods, perceived value and consumer repurchase Applied Mathematics and Nonlinear Sciences, 2023 DOI:10.2478/amns.2023.1.00134

[9]	A Study on the Discourse Strategies of the National Fitness Live Broadcast from the Perspective of Interpersonal Function—A Case Study of Liu Genghong’s Live Fitness in Chinese TikTok Modern Linguistics, 2023 DOI:10.12677/ML.2023.117391

[10]	A Review of Research on the Impact of the Netflix Economy on Consumer Behaviour Journal of Computing and Electronic Information Management, 2023 DOI:10.54097/jceim.v11i1.10544

[11]	A Study on the Comprehensive Evaluation of the Impact of Consumer Behavior in the Online Red Economy Journal of Computing and Electronic Information Management, 2023 DOI:10.54097/jceim.v11i1.10548

[12]	FACEBOOK LIVE: HOW IT AFFECTS THE PURCHASE INTENTION OF GENERATION Y IN MALAYSIA? Journal of Business Management and Accounting, 2022 DOI:10.32890/jbma2022.12.1.2

[13]	FACEBOOK LIVE: HOW IT AFFECTS THE PURCHASE INTENTION OF GENERATION Y IN MALAYSIA? Journal of Business Management and Accounting, 2022 DOI:10.32890/jbma2022.12.2

[14]	Cyber Security Intelligence and Analytics Lecture Notes on Data Engineering and Communications Technologies, 2022 DOI:10.1007/978-3-030-97874-7_35

[15]	The influence and moderating effect of trust in streamers in a live streaming shopping environment JUSTC, 2022 DOI:10.52396/JUSTC-2021-0219

[16]	The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust Frontiers in Psychology, 2022 DOI:10.3389/fpsyg.2022.995129

[17]	The impact of destination live streaming on viewers’ travel intention Current Issues in Tourism, 2022 DOI:10.1080/13683500.2022.2117594

[18]	Design of live broadcast service outsourcing contract considering risk aversion and financial constraints Managerial and Decision Economics, 2022 DOI:10.1002/mde.3716

[19]	What Factors Influence Social Presence in the Live E-Commerce Scene? 2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning (IC4E), 2022 DOI:10.1145/3514262.3514310

[20]	Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions Frontiers in Psychology, 2022 DOI:10.3389/fpsyg.2022.1021256

[21]	Research and Application of Compulsive Buying Behaviors of Consumers in E-Commerce Livestreaming on Big Data Human-Centric Intelligent Systems, 2022 DOI:10.1007/s44230-022-00010-2

[22]	The Impact of Live Streaming Shopping on Customers' Purchase Intention in Social Commerce and E-commerce 2022 International Conference on Information Technology Systems and Innovation (ICITSI), 2022 DOI:10.1109/ICITSI56531.2022.9970821

[23]	The Impact of Live Streaming Shopping on Customers' Purchase Intention in Social Commerce and E-commerce 2022 International Conference on Information Technology Systems and Innovation (ICITSI), 2022 DOI:10.1109/ICITSI56531.2022.9970821

[24]	What Factors Influence Social Presence in the Live E-Commerce Scene? 2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning (IC4E), 2022 DOI:10.1145/3514262.3514310

[25]	Understanding the Role of Live Streamers in Live-Streaming E-Commerce SSRN Electronic Journal , 2022 DOI:10.2139/ssrn.4141864

[26]	The mechanism of brand reputation on consumer purchase intention in live banding 2021 4th International Conference on Data Science and Information Technology, 2021 DOI:10.1145/3478905.3478973

[27]	Platform Incentives and Willingness of Participant for Investment on Livestreaming E-commerce Model : Computer-aided simulated analysis based on evolutionary game 2021 International Conference on Computer Information Science and Artificial Intelligence (CISAI), 2021 DOI:10.1109/CISAI54367.2021.00060

[28]	The mechanism of brand reputation on consumer purchase intention in live banding 2021 4th International Conference on Data Science and Information Technology, 2021 DOI:10.1145/3478905.3478973

[29]	Research on Online Interaction and Consumer Impulsive Buying Behavior in Live Shopping Platform Based on the Structural Equation Model 2021 International Conference on Management Science and Software Engineering (ICMSSE), 2021 DOI:10.1109/ICMSSE53595.2021.00024

[30]	The mechanism of brand reputation on consumer purchase intention in live banding 2021 4th International Conference on Data Science and Information Technology, 2021 DOI:10.1145/3478905.3478973

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	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

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