How to Measure Personal Brand of a Business CEO

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Journal of Human Resource and Sustainability Studies

ISSN Print: 2328-4862
ISSN Online: 2328-4870
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"How to Measure Personal Brand of a Business CEO"
written by Hai Ming Chen, Hsin Mei Chung,
published by Journal of Human Resource and Sustainability Studies, Vol.4 No.4, 2016

has been cited by the following article(s):

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[1]	Digital valuation of personality using personal tokens
	Bartkowiak, KA Nowak, M Litwiński - Electronic Markets, 2022

[2]	The Power of Storytelling as a Marketing Tool in Personal Branding
	International Journal of Business Innovation, 2022

[3]	The Impact of Founder's Perceived Credibility in Social Media on Customer-Brand Engagement to Improve Customer Satisfaction and Brand Loyalty in Indonesian …
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[4]	CEO's Communication Styles and their Effect on Organizational Performance
	2022

[5]	What did COVID-19 do to Communication Skills?
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[6]	What did COVID-19 do to Communication Skills? An Exploration of Swedish High-Growth Firms
	2021

[7]	The brand persona of a football manager–the case of Arsène Wenger
	2021

[8]	Personal branding: an exploratory study
	Conference Paper, 2020

[9]	Personal brand equity: Scale development and validation
	2020

[10]	Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding
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[11]	CEO markası ve finansal performans ilişkisi: BİST'te yer alan şirketler üzerine bir araştırma
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[12]	El carisma y liderazgo social del CEO-fundador de una empresa familiar y su traslado al valor de la marca-Rubio Alonso, Isabel
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[13]	Os efeitos do personal branding e da personalidade na marca pessoal ea sua influência na satisfação com a vida, na satisfação profissional, na reputação e na …
	2020

[14]	Os efeitos do personal branding e da personalidade na marca pessoal ea sua influência na satisfação com a vida, na satisfação profissional, na …
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[15]	Personal Brand and Its Impact on the Development and Promotion of Individuals in Leasing Companies
	Academic Journal of Accounting and …, 2019

[16]	MARCA PERSONAL Y REDES SOCIALES, Revisión de literatura
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[17]	Personal branding: antecedentes e consequentes da marca pessoal
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[18]	CEO sociability: path towards brand equity and brand relationship
	2019

[19]	Research on the Influence of Entrepreneur Personal Information Socialization on Consumer Brand Preference
	2019

[20]	PERSONAL BRANDING AN ANSWER TO EMPLOYABILITY – A CONCEPTUAL NEEDBASE ANALYSIS
	Review Of ReseaRch, 2018

[21]	The Influence of Internal Control System, Commitment Leaders, Competence Human Resources, and Good Governance of the Performance of Regional Financial Management (Empirical Studies in Working Units Kota Mataram)
	IOSR Journal of Business and Management, 2018

[22]	Constructing the CEO Personal Brand: The Case of Four Pioneering CEOs in Turkey
	Corporate Reputation Review, 2018

[23]	Persoonibränding sotsiaalmeedias Eestis tegutsevate youtuber'ite, sportlaste ja idufirmade juhtide näitel
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[24]	Personal Branding: Interdisciplinary Systematic Review and Research Agenda
	Frontiers in Psychology, 2018

[25]	Self-Branding, Identity Construction and Social Media Use by Chief Executive Officers in Ghana
	New Media and Mass Communication, 2018

[26]	Personal branding: A review on a contemporary phenomenon
	2018

[27]	Role Of Brand Leadership On Brand Management Practices-A Study On Hero Motocorp
	2018

[28]	Chief Executive Officers' social media use_a study of selected personalities in Ghana
	2017

[29]	How to measure the personal brand value of a football player?
	2017

[30]	CHIEF EXECUTIVE OFFICERS'SOCIAL MEDIA USE: A STUDY OF SELECTED PERSONALITIES IN GHANA
	2017

[31]	How Does Corporate Social Responsibility Engagement Influence Word of Mouth on Twitter? Evidence from the Airline Industry
	Journal of Business Ethics, 2017

[32]	Start-Up Leaders in The Media–Results of Qualitative Content Analysis of Online Press News

[1]	The brand persona of a football manager – the case of Arsène Wenger International Journal of Sports Marketing and Sponsorship, 2022 DOI:10.1108/IJSMS-01-2021-0018

[2]	Digital valuation of personality using personal tokens Electronic Markets, 2022 DOI:10.1007/s12525-022-00562-y

[3]	Personal brand equity: Scale development and validation Personnel Psychology, 2021 DOI:10.1111/peps.12412

[4]	Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding Frontiers in Psychology, 2020 DOI:10.3389/fpsyg.2020.01809

[5]	Personal Branding: Interdisciplinary Systematic Review and Research Agenda Frontiers in Psychology, 2018 DOI:10.3389/fpsyg.2018.02238

[6]	ROLE OF BRAND LEADERSHIP ON BRAND MANAGEMENT PRACTICES - A STUDY ON HERO MOTOCORP i-manager’s Journal on Management, 2018 DOI:10.26634/jmgt.13.2.14447

[7]	How Does Corporate Social Responsibility Engagement Influence Word of Mouth on Twitter? Evidence from the Airline Industry Journal of Business Ethics, 2017 DOI:10.1007/s10551-017-3679-z

[8]	Constructing the CEO Personal Brand: The Case of Four Pioneering CEOs in Turkey Corporate Reputation Review, 2017 DOI:10.1057/s41299-017-0042-3

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