An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms

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ISSN Print: 2160-5912
ISSN Online: 2160-5920

Website: https://www.scirp.org/journal/iim
E-mail: iim@scirp.org

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Submission

"An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms"
written by B. N. Malar Selvi, J. Edwin Thomson,
published by Intelligent Information Management, Vol.8 No.5, 2016

has been cited by the following article(s):

[1]	A Trust-based Framework for Internet Word of Mouth Effect in B2C Environment
	CSAE 2018 Proceedings of the 2nd International Conference on Computer Science and Application Engineering, 2018