|
[1]
|
Data fusion in neuromarketing: Multimodal analysis of biosignals, lifecycle stages, current advances, datasets, trends, and challenges
Information Fusion,
2024
DOI:10.1016/j.inffus.2024.102231
|
|
|
|
|
[2]
|
Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda
SAGE Open,
2023
DOI:10.1177/21582440231156563
|
|
|
|
|
[3]
|
Integration of EEG and Eye Tracking Technology: A Systematic Review
SoutheastCon 2023,
2023
DOI:10.1109/SoutheastCon51012.2023.10115167
|
|
|
|
|
[4]
|
Exploring global trends and future directions in advertising research: A focus on consumer behavior
Current Psychology,
2023
DOI:10.1007/s12144-023-04812-w
|
|
|
|
|
[5]
|
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research
International Review on Public and Nonprofit Marketing,
2022
DOI:10.1007/s12208-021-00289-0
|
|
|
|
|
[6]
|
A robust, real-time camera-based eye gaze tracking system to analyze users’ visual attention using deep learning
Interactive Learning Environments,
2022
DOI:10.1080/10494820.2022.2088561
|
|
|
|
|
[7]
|
Real-time camera-based eye gaze tracking using convolutional neural network: a case study on social media website
Virtual Reality,
2022
DOI:10.1007/s10055-022-00642-6
|
|
|
|
|
[8]
|
A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research
Brain Informatics,
2022
DOI:10.1186/s40708-022-00175-3
|
|
|
|
|
[9]
|
Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda
Behavioral Sciences,
2022
DOI:10.3390/bs12120472
|
|
|
|
|
[10]
|
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Advances in Marketing, Customer Relationship Management, and E-Services,
2022
DOI:10.4018/978-1-6684-5897-6.ch005
|
|
|
|
|
[11]
|
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Advances in Marketing, Customer Relationship Management, and E-Services,
2022
DOI:10.4018/978-1-6684-5897-6.ch005
|
|
|
|
|
[12]
|
SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING
Baltic Journal of Economic Studies,
2022
DOI:10.30525/2256-0742/2022-8-5-1-12
|
|
|
|
|
[13]
|
The Design of an Intelligent Robotic Wheelchair Supporting People with Special Needs, Including for Their Visual System
Healthcare,
2021
DOI:10.3390/healthcare10010013
|
|
|
|
|
[14]
|
How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation
Journal of Advertising Research,
2021
DOI:10.2501/JAR-2021-014
|
|
|
|
|
[15]
|
Unlocking the Subconscious Consumer Bias: A Survey on the Past, Present, and Future of Hybrid EEG Schemes in Neuromarketing
Frontiers in Neuroergonomics,
2021
DOI:10.3389/fnrgo.2021.672982
|
|
|
|
|
[16]
|
Technological advancements and opportunities in Neuromarketing: a systematic review
Brain Informatics,
2020
DOI:10.1186/s40708-020-00109-x
|
|
|
|
|
[17]
|
Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends
Computational Intelligence and Neuroscience,
2019
DOI:10.1155/2019/1976847
|
|
|
|
|
[18]
|
Use of information modelling techniques to understand research trends in eye gaze estimation methods: An automated review
Heliyon,
2019
DOI:10.1016/j.heliyon.2019.e03033
|
|
|
|
|
[19]
|
Using neuro-IS/consumer neuroscience tools to study healthy food choices: a review
Procedia Computer Science,
2019
DOI:10.1016/j.procs.2019.12.216
|
|
|
|
|
[20]
|
EnkephaloVision: Anatomical Functionality Indicated by Ultrashort Transient Regional EEG Spectral Power Changes during Cognitive and Emotional Challenges
World Journal of Neuroscience,
2016
DOI:10.4236/wjns.2016.62012
|
|
|
|