"Analysis of Factors Influencing the Strategic Choice of Brand Architecture"
written by Cancan Lu,
published by Open Journal of Social Sciences, Vol.2 No.9, 2014
has been cited by the following article(s):
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[1] A stakeholder-oriented conceptual framework to measure brand equity of nation of FDI
Corporate Branding: Areas, arenas and approaches, 2015
[3] Corporate brand: Asia
Corporate Branding, 2015