"Factors Affecting Brand Identification and Loyalty in Online Community"
written by Chieh-Min Chou,
published by American Journal of Industrial and Business Management, Vol.3 No.8, 2013
has been cited by the following article(s):
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[1] The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
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[2] A Structural Model for Unity of Experience: Connecting User Experience, Customer Experience, and Brand Experience.
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[3] THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM …
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[4] A structural model for unity of experience: connecting user experience, customer experience, and brand experience
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[5] The Impact of Brand Identification, Brand Equity, Brand Reputation on Brand Loyalty: Mediating Role of Brand Affect in Pakistan
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[6] ANALISIS PENGARUH SELF EXPRESSIVENESS BRAND DAN BRAND TRUST SERTA BRAND IDENTIFICATION TERHADAP BRAND LOYALTY MELALUI BRAND LOVE PADA PENGGUNA SEPEDA MOTOR MEREK HONDA SCOOPY DI KOTA SAMARINDA
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[7] THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM SUPERMARKET …
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[8] Factors determining player drop-out in Massive Multiplayer Online Games
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[9] PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI ONLINE BRAND COMMUNITY DAN CONSUMER RELATIONSHIP PADA STARBUCKS DI …
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[10] LOS PROGRAMAS DE FIDELIZACIÓN ONLINE:UN ESTUDIO DESDE LA PERSPECTIVA DEL ENGAGEMENT MARKETING Y LAS COMUNIDADES DE MARCA
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[11] Pengaruh Brand Image terhadap Brand Loyalty melalui Online Brand Community dan Consumer Relationship pada Starbucks di Surabaya
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[12] Estratégias de implementação e ativação de marcas próprias eo reconhecimento internacional
2016
[13] The dynamic models of consumers' symbolic needs: in the context of restaurant brands
European Journal of Marketing, 2016
[14] The Impact of Packaging, Price and Brand Awareness on Brand Loyalty: A Reseller Perspective in Mobile Sector of Pakistan
International Review of Management and Business Research, 2016
[15] Pengaruh sense of community dan brand identification terhadap loyalitas konsumen melalui mediasi brand love pada brand Toyota
2016
[16] The antecedents and consequences of well-being perception: An application of the experience economy to golf tournament tourists
Journal of Destination Marketing & Management, 2015
[17] Study on Product Appearance Design Based on Brand Identification
2015
[18] First-class airline travellers' perception of luxury goods and its effect on loyalty formation
Current Issues in Tourism, 2014
[19] The effect of Brand Identification and Brand Trust on Brand Commitment and Brand Loyalty at Shopping Malls
[20] ANALISIS PENGARUH SELF EXPRESSIVENESS BRAND DAN BRAND TRUST SERTA BRAND IDENTIFICATION TERHADAP BRAND LOYALTY …