Explaining the “Buy One Get One Free” Promotion: The Golden Ratio as a Marketing Tool

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"Explaining the “Buy One Get One Free” Promotion: The Golden Ratio as a Marketing Tool"
written by Philip Thomas, Alec Chrystal,
published by American Journal of Industrial and Business Management, Vol.3 No.8, 2013

has been cited by the following article(s):

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[1]	Explaining Perceived Inconsistencies in “Stated Preference” Valuations of Human Life American Journal of Industrial and Business Management, 2014 DOI:10.4236/ajibm.2014.49052

[2]	Using Relative Utility Pricing to Explain Multibuy Prices in Supermarkets and on the Internet American Journal of Industrial and Business Management, 2013 DOI:10.4236/ajibm.2013.38078

[3]	Dynamic pricing with ‘BOGO’ promotion in revenue management International Journal of Production Research, 2016 DOI:10.1080/00207543.2016.1173250

[4]	Handbook of Research on Consumerism and Buying Behavior in Developing Nations Advances in Marketing, Customer Relationship Management, and E-Services, 2016 DOI:10.4018/978-1-5225-0282-1.ch011

[5]	Pitfalls in survey measurements of economic parameters Journal of Physics: Conference Series, 2018 DOI:10.1088/1742-6596/1065/7/072009

[6]	Global Branding 2020 DOI:10.4018/978-1-5225-9282-2.ch020

[7]	Optimal Ordering Strategy for Goods at Multiple Retail Prices under Simultaneous Sales Discrete Dynamics in Nature and Society, 2019 DOI:10.1155/2019/9627469