Modern Economy

Modern Economy

ISSN Print: 2152-7245
ISSN Online: 2152-7261
www.scirp.org/journal/me
E-mail: me@scirp.org
"Guerrilla Marketing—Innovative or Parasitic Marketing?"
written by Gerd Nufer,
published by Modern Economy, Vol.4 No.9A, 2013
has been cited by the following article(s):
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[1] 2.4 Paper 4: Branded Flash Mobs, YouTube and the Effects of Viewer Attitudes on Brand Equity.
EXPLORING BRANDED FLASH MOBS
[2] Effect of Guerrilla Marketing on Guerrilla Entrepreneur Performance: A Study of Selected Businesses in Nigeria
2021
[3] The Benefits of Guerilla Marketing
2021
[4] Kabir Adeniyi Yagboyaju, Ikwuagwu Henry Chinedu" Effect of Guerrilla Marketing on Guerrilla Entrepreneur Performance: A Study of Selected Businesses in Nigeria
2021
[5] THE INFLUENCE OF GUERRILLA MARKETING ON WORD OF MOUTH ACTIVITIES MEDIATED BY ADVERSTISING CREDIBILITY–STUDY ON GENERATION Z IN DENPASAR
American Journal of Humanities and Social Sciences Research, 2020
[6] THE IMPACT OF GUERRILLA MARKETING ON CONSUMERS BUYING BEHAVIOR
IMPACT: International Journal of Research in Humanities, Arts and Literature, 2020
[7] Gerilla Pazarlama: Araçları, Avantajları ve Stratejileri Üzerine Teorik Bir Çerçeve
2020
[8] A influência do marketing de guerrilha na intenção de compra na geração Y residente na zona norte de Portugal
2020
[9] Mikrobiologinių produktų pardavimų skatinimas N įmonėje
2020
[10] Ambush marketing via social media: The case of the three most recent Olympic Games
2020
[11] Shaping consumers' perceptions in innovative ways: an exploratory study on Guerrilla marketing
2020
[12] Gerillamarknadsföring-En effektfull väg genom bruset?
2020
[13] Guerilla Marketing–unorthodoxes Marketing von David im Kampf gegen Goliath
2019
[14] GERILSKI MARKETING U POZICIONIRANJU SPECIJALIZIRANE HOTELSKE PONUDE
2019
[15] The gladiatorial sponsorship arena: how ambushing impacts memory
2019
[16] Erfolgsfaktoren und Misserfolgsfaktoren im Low Budget Guerilla Marketing
2019
[17] Guerrilla Marketing Leaving imprints that lasts forever on the minds
2019
[18] THE EFFECT OF GUERRILLA ADVERTISING ON CONSUMER'S AD ATTITUDE AND PURCHASE INTENTION: A STUDY ON WELL-KNOWN BRANDS
2019
[19] Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences
Journal of Public Affairs, 2019
[20] Publicity or Noise: Analysis of Audience Perception of Street Team Marketing in Lagos Metropolis
2018
[21] GUERILLA MARKETING: TAKTIK PERPUSTAKAAN UNTUK EKSIS DALAM MENGHADAPI GENERASI MILENIAL
2018
[22] Comparison of the Effectiveness of Guerrilla Marketing Message and non-Guerrilla marketing on in Consumers of Sport Energy Soft Drinks (Red Bull and Black …
2018
[23] The sound of brands
2018
[24] Entrepreneurs Perception Towards Guerrilla Marketing In Small Scale Business with Reference to Chennai City
International Science and Technology Journal, 2018
[25] GUERILLA MARKETING FEATURES
2018
[26] Tácticas de marketing de guerrilla en pequeñas y medianas empresas
2018
[27] 19STREET MARKETING TACTICS IN SMALL AND MEDIUM-SIZED ENTERPRI
2018
[28] Pemasaran Gerilya (Guerilla Marketing) Sebagai Alternatif Pemasaran Konvensional
2018
[29] The Impact of Unconventional Marketing Communications
2018
[30] ON USING GUERRILLA IN BUSINESS-TO-BUSINESS COMMUNICATION: THE MANAGERS'VIEWS
2018
[31] Estrategias para la comercialización de producciones cinematográficas colombianas
2017
[32] Customer Perception of Guerilla Marketing
International journal of multidisciplinarity in business and scienc, 2017
[33] Shedding the Light on Guerrilla Marketing and Purchase Intention
2017
[34] Sustainable practices through green guerrilla marketing–an innovative approach
2017
[35] Achieving Advertising Effectiveness Through Innovation
Business-to-Business Marketing Communications, 2017
[36] Sponzoring a ambush marketing ve sportu
2017
[37] Kan gerillamarknadsföringsmetoder ha personligheter? En studie utifrån Dimensions of Brand Personality
2017
[38] A PERCEÇÃO DOS GESTORES SOBRE O MARKETING DE GUERRILHA NO CONTEXTO BUSINESS-TO-BUSINESS MANAGERS PERCEPTION ABOUT …
2017
[39] Analisis Faktor-Faktor Yang Membentuk Guerrilla Marketing Dan Pengaruhnya Terhadap Keputusan Pembelian (Survei Pada Mahasiswa S1 Fakultas …
2017
[40] Is guerilla marketing worth investing? The impacts of guerilla marketing on purchase intention
2017
[41] The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs In Johor Malaysia
2017
[42] Pemasaran Gerilya Sebagai Alternatif Pemasaran Konvensional
2016
[43] Anwendung von Guerilla Marketing im Konsumgüterbereich und Vergleich mit klassischem Marketing/eingereicht von Michael Obrovsky
2016
[44] GUERRILLA MARKETING APPLICATIONS IN FURNITURE INDUSTRY AND IKEA EXAMPLES I THROUGH AN INVESTIGATION
2016
[45] Elements For Building A Attractive Coffee Shop
2016
[46] A Study on Awareness and Effectiveness of'Guerrilla Marketing Technique'–An Innovative Means of Advertising
International Journal of Management, IT and Engineering, 2016
[47] SİNSİ (TUZAK) PAZARLAMANIN MARKA FARKINDALIĞI VE TÜKETİCİ DAVRANIŞLARI ÜZERİNE ETKİSİ: 2010 FIBA DÜNYA ŞAMPİYONASI ÖRNEĞİ
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 2016
[48] O MARKETING DE GUERRILHA SOB A ÓTICA DOS PROFISSIONAIS DAS AGÊNCIAS DE PROPAGANDA EM BELO HORIZONTE-MG
2016
[49] Guerrilla marketing's effects on Gen Y's word-of-mouth intention–a mediation of credibility
Asia Pacific Journal of Marketing and Logistics, 2016
[50] Guerilla Marketing of Fresh Organic Agricultural Products
2016
[51] FACTORS INFLUENCING THE IMPLEMENTATION OF UNCONVENTIONAL MARKETING IN CULTURAL INSTITUTIONS–EVIDENCE FROM CROATIA
2016
[52] A common ground in Guerilla Marketing–State of research and further research opportunities
2016
[53] Fatores que influenciam o uso do merketing de guerrilha nas empresas em Portugal
2015
[54] Erfolgsfaktoren im viralen Marketing mit Videos
2015
[55] ゲリラ・マーケティングとラテラル・マーケティングの関係
ビジネス & アカウンティングレビュー, 2015
[56] Hur använder små närproducerande företag Facebook?: En fallstudie om hur företag i livsmedelsbranschen stärker sitt varumärke genom marknadsföring på Facebook
Thesis, 2015
[57] The Effects of Guerilla Marketing on Gen Y's Purchase Intention—A Study in Ho Chi Minh City, Vietnam
International Journal of Trade, Economics and Finance, 2015
[58] O EMPRESÁRIO PORTUGÊS EO USO DO MARKETING DE GUERRILHA
IMC 2015 International Management Conference 26th June 2015, 2015
[59] Intersecções Entre a Arte de Performance eo Marketing de Guerrilha1
2015
[60] El Ambush Marketing¿ una práctica de competencia desleal?
2015
[61] MARKETING COMMUNICATION, IMAGE AND AWARENESS OF THE FACULTY
2015
[62] Andrea Nathaly Muñoz Saritama Sophia F. Espinosa Coloma, JSD., Directora
2015
[63] Hur använder små närproducerande företag Facebook?: En fallstudie om hur företag i livsmedelsbranschen stärker sitt varumärke genom marknadsföring på …
2015
[64] Application of experiential marketing in the system of apparel store
BTAIJ, 2014
[65] The effects of guerilla marketing on brand awareness
2014
[66] Pojem guerilla marketing a další možnosti výzkumu
2014
[67] GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES
M Klepek, 2014
[68] Alternativ marknadsf?ring
University of Bor?sBor?s Academic Digital Archive (BADA), 2014
[69] F?retags upplevelser av gerillamarknadsf?ring
diva-portal, 2014
[70] Guerilla Marketing At Its Best and The Difficult Challenges It Faces
2014
[71] Gverila marketing v teoriji in praksi
2014
[72] Guerilla Marketing Tools Research
2013
[73] Partizaninio marketingo priemonių tyrimas.
Guerilla Marketing Tools Research, 2013
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