has been cited by the following article(s):
[1]
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It Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands
Journal of International Consumer Marketing,
2017
DOI:10.1080/08961530.2017.1310645
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[2]
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World Heritage as a placebo brand: a comparative analysis of three sites and marketing implications
Journal of Sustainable Tourism,
2017
DOI:10.1080/09669582.2017.1359277
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[3]
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Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-Too Brands
Journal of Promotion Management,
2014
DOI:10.1080/10496491.2013.846287
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