Author(s)

Yi Liang, Yanlai Yang

Department of Tourism Management, School of Management, Jinan University, Guangzhou, China.

The origin-finding culture heritage in south Fujian is a strong evidence of blood affection between Fujian and Taiwan, which has positive significance to inherit outstanding traditional culture, enhance national cohesion and promote the cross-strait peaceful reunification. Therefore, it’s imperative to conduct tourism development of the resource on the basis of inheritance and protection. This paper makes research of the origin-finding travel to the region of southern Fujian, guided by the RMP analysis model, from the key aspects, that is Resource, Market, Product, to evaluate the development situation of the origin-finding travel between Fujian and Taiwan. The problems existing in the tourism resource utilization and related products development and their reasons will be discussed. Under the trend of the cross-strait peaceful reunification, we put forward a series of countermeasures and suggestions based on tourism development, which will have an impact in related areas and provide a reference for the related department.

Origin-Finding Travel, Origin-Finding Resource about Taiwan, RMP Analysis Model, South Fujian, Cultural Heritage, Qualitative Analysis

Liang, Y. and Yang, Y. (2020) Research on the Origin-Finding Travel of South Fujian—Based on the RMP Analysis Model. Journal of Service Science and Management, 13, 134-152. doi: 10.4236/jssm.2020.131009.