The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation - Open Access Library Journal

OALibJ > Vol.7 No.1, January 2020

The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation ()

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DOI: 10.4236/oalib.1106014 398 Downloads 1,098 Views Citations

Author(s)

Meiping Lv

Affiliation(s)

Xinchang College of Zhejiang Radio and Television University, Xinchang, China.

ABSTRACT

Education is an activity to cultivate people. No matter in what time and in what form, the education should put morality and ability first, and develop the people in the first place. So it is particularly important in the transformation and development process of TVU to build campus cultural brand with the opportunity of humanistic spirit cultivation. Xinchang College of Zhejiang Radio and Television University has made a series of effective attempts to create a long-term mechanism by using its advantageous resources.

KEYWORDS

Humanistic Spirit Cultivation, Campus Culture Brand, TV University

Share and Cite:

Lv, M. (2020) The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation. Open Access Library Journal, 7, 1-10. doi: 10.4236/oalib.1106014.

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