ABSTRACT
The traditional salt culture, agriculture and forestry industry culture, nature and tourism industry culture, and emerging tourism industry culture have outstanding advantages in Gongjing District, Zigong City, Sichuan Province. Although the trend of cultural industrialization is obvious, the lack of overall and long-term development planning, insufficient tourism product development, a shortage of professional talents, and inadequate tourists’ participation resulted in many problems we have to meet when we try to develop, utilize, integrate and publicize cultural industry resources in Gongjing District. Only the government takes the responsibility of making the overall and long-term planning, exploring the advantages of cultural resources of each district to meet the needs of contemporary consumers, recruiting needed talents, and leading the transformation of the original industry or business to the emerging cultural industry, can we innovate the cultural image of Gongjing District of Zigong and improve its economic performance. Meanwhile, an ecologically civilized new city will be created to provide solid support for the sustainable long-term development of the area.