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Case Study on Enterprise Behavior Considering Cluster Brand

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DOI: 10.4236/ajibm.2019.910124    91 Downloads   211 Views


The industrial cluster brand is the carrier of the regional economic development. The Zhejiang economy is characterized by industrial clusters. At the same time of rapid economic development, some cluster brands featuring local industries have emerged. This paper analyzes the brand building of mature traditional industry clusters through the case of “Jinhua Ham” industrial cluster. Finally, it puts forward the policy construction of brand building of industrial clusters.

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He, B. (2019) Case Study on Enterprise Behavior Considering Cluster Brand. American Journal of Industrial and Business Management, 9, 1908-1914. doi: 10.4236/ajibm.2019.910124.

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