Author(s)

Xiaofan Chen, Chengchao Sun

School of Humanities and Law, Zhejiang Agriculture and Forestry University, Hangzhou, China.

In order to study the factors influencing the trust and participation willingness of Farmers’ professional cooperatives, this paper conducts a field survey of seven Farmers’ professional cooperatives in Linan District of Hangzhou City, using factor analysis and regression analysis to analyze the members of cooperatives. The results show that the personality, organization, prospect and trust factors within the Farmers’ professional cooperatives have significant effects on the willingness to participate. Among them, the organizational factors have the greatest impact on the willingness to participate, while the relationship factors have no significant impact on the willingness to participate.

Cooperatives, Interpersonal Trust, Organizational Trust, Willingness to Participate

Chen, X. and Sun, C. (2019) The Effect of Internal Trust on the Participation Willingness of Farmers’ Professional Cooperatives Members. Open Journal of Social Sciences, 7, 325-333. doi: 10.4236/jss.2019.78023.