Author(s)

Lalitha Krishnamurthy¹, Arockia Rajasekar², D. Raja Jebasingh³

¹Department of Travel & Tourism, Mount Carmel College, Bangalore, India.
²Department of Commerce, St. Joseph’s College (Autonomous), Trichy, India.
³Department of Commerce, St. Joseph’s College of Commerce (Autonomous), Bangalore, India.

Purpose: Travel Start-ups and Entrepreneurs design web pages to promote niche products and operate a business through Information and Communication Technologies (ICT) enabled E-tourism. Methodology: 500 respondents were reached out for the survey. Descriptive statistics are applied to analyze the primary data collected from the respondents prevailing in Bangalore. Findings: Data analysis of Bengaluru city indicates that qualification and age play a vital role in the use of internet-driven technology. Travel Start-ups and Entrepreneurship caters to young generation travelers who prefer to pay little extra money to access the facilities operated through web page or Apps in a smartphone with the help of internet to enjoy niche tourism. Travel start-up and entrepreneurship process generates employment opportunities in the ever-growing travel and tourism industry and promotes niche tourism among young generations through OTP and App drove services. Originality/Values: Travel automation paved the way for E-commerce in retail tourism, and E-commerce promoted websites, online travel portals (OTP) and App driven M-commerce. This industry encourages intermediary services and provides ample scope for entrepreneurship and travel start-ups by operating various online portals and web portal to cater to niche tourism according to traveler’s preference and choice.

E-Tourism, Entrepreneurship, Travel Start-Up, Young Generation Niche Tourism

Krishnamurthy, L. , Rajasekar, A. and Jebasingh, D. (2019) An Empirical Study on Role of Travel Start-Ups and Entrepreneurship in E-Tourism. Journal of Service Science and Management, 12, 620-627. doi: 10.4236/jssm.2019.125042.