Author(s)

Chuhan Wong, Yirun Chen, Mu Zhang^*

Shenzhen Tourism College of Jinan University, Shenzhen, China.

As the most free-spirited and open economic zone in China, the Guangdong-Hong Kong-Macao Greater Bay Area is constructed towards the destination as a quality living circle for living, working and travelling. The integration of culture and tourism is a new business format derived from the construction, which also supports the system architecture of cultured bay area. This paper selects the practitioners of the business format as the research subject, and constructs the competitiveness evaluation index system of cultural tourism enterprises in Guangdong-Hong Kong-Macao Greater Bay Area through Delphi method and Analytic Hierarchy Process from five dimensions of resource endowment, financial operation, cultural creativity and technology, regional environment and potential development, taking Guangzhou Lingnan Group, Shenzhen Overseas Chinese Town and China Travel HK as the empirical test objects. According to the test results and analysis, the research proposes the path for enhancing competitiveness of cultural tourism enterprises under the new circumstances and discusses the future development.

Guangdong-Hong Kong-Macao Greater Bay Area, The Integration of Culture and Tourism, Enterprise Competitiveness

Wong, C. , Chen, Y. and Zhang, M. (2019) Research on Competitiveness Evaluation Index System of Cultural Tourism Enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area. Journal of Service Science and Management, 12, 573-588. doi: 10.4236/jssm.2019.125039.