Research on the Acceptance and Expectation of Chinese Ethnic Minority Group Movies in Britain and US - Open Access Library Journal

OALibJ > Vol.6 No.4, April 2019

Research on the Acceptance and Expectation of Chinese Ethnic Minority Group Movies in Britain and US ()

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DOI: 10.4236/oalib.1105390 841 Downloads 1,819 Views

Author(s)

Yiyun Chen, Minwei Sun, Jianguo Wang

Affiliation(s)

East China University of Science and Technology, Shanghai, China.

ABSTRACT

Based on the survey on the acceptance and expectation of Chinese ethnic minority group movies in Britain and US, we analyse the problems in the outbound circulation of ethnic minority group movies and their causes, and provide some feasible solutions for the transmission of Chinese culture abroad. By means of the questionnaire and online communication, we construct data models to further learn about the British and American views about minority group movies. We find that in the process of the exporting of minority group movies, problems include the inefficiency about the business operations, the deviation of cross-cultural communication and the poor quality of movies themselves. Therefore, we suggest combining the commercial and artistic functions in movies, improving marketing strategies, and optimizing talent resources.

KEYWORDS

Ethnic Minority Group Movie, In Britain and US, The Process of the Exporting, Expectation

Share and Cite:

Chen, Y. , Sun, M. and Wang, J. (2019) Research on the Acceptance and Expectation of Chinese Ethnic Minority Group Movies in Britain and US. Open Access Library Journal, 6, 1-17. doi: 10.4236/oalib.1105390.

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