Author(s)

Congcong Zhao¹, Haiying Wei^1,2

¹School of Management, Jinan University, Guangzhou, China.
²Enterprise Development Institute, Jinan University, Guangzhou, China.

Well-being is the universal goal that human beings pursue, especially in the consumption area. Consumer well-being refers to an emotional and cognitive response that consumers generate in consumer experience, including three characteristics, which are consumer satisfaction, positive emotion, and perceived quality of life. The purpose of this article is to clarify the different definitions of consumer well-being, to sort out its measurement methods, and to summarize its influencing factors and path. Consumer well-being can be influenced by personal values, social and cultural factors, brand factors, product and service factors and behavioral factors. And it can also lead to physical and psychological health, consumer loyalty and word-of-mouth. Furthermore, we indicated that scholars could draw more attention to the definition of Chinese consumer well-being, measurement tools, related theories and the relationship with community well-being.

Well-Being, Consumer Well-Being, Subjective Well-Being

Zhao, C. and Wei, H. (2019) The Highest Hierarchy of Consumption: A Literature Review of Consumer Well-Being. Open Journal of Social Sciences, 7, 135-149. doi: 10.4236/jss.2019.74012.