Author(s)

Ruankwan Intanon, Nuatip Sumkaew, Chitinout Wattana

Faculty of Business, Economics and Communications, Naresuan University, Phitsanulok, Thailand.

The aim of this study was to investigate the factors influencing the success and sustainable development of community base manufacturing enterprises in the Phitsanulok province, so as to provide fundamental information for the development of polices and guidelines governing the creation of community enterprises. Data was collected from 142 enterprise sample groups using questionnaires. Statistical analysis of the data revealed that capital (r = 0.371), accounting system (r = 0.363), external interaction (r = 0.371), information (r = 0.298) and production efficiency (r = 0.235) significantly (p < 0.01) affected the success of manufacturing enterprises. In addition, the correlation coefficient of capital and accounting system (r = 0.596), and marketing and production (r = 0.647) was highly significant (p < 0.01). The results demonstrated that the factors do not stand alone, they relate to each other. Therefore, the guidelines governing the development of community enterprise must strengthen the areas of (capital, accounting system, production efficiency and marketing), which relates to the core functions of the corporate business structure.

Community Enterprise, Production Factors, Capital, Accounting System, Marketing

Intanon, R. , Sumkaew, N. and Wattana, C. (2019) Factors Influencing the Success of Small and Medium Scale Manufacturing Enterprises. Open Journal of Social Sciences, 7, 335-345. doi: 10.4236/jss.2019.73028.