Author(s)

Chu Hiang Goh, Nurul Hanim Romainoor

School of the Arts, Universiti Sains Malaysia, Penang, Malaysia.

User personas are one of the most understandable deliverables which used to improve user experience and enhance design communication in web design process. Myriad studies and design research were conducted in this area which was largely based on qualitative research methods. This posted a challenge empirically in the validation of the personas created. To set on this gap, a qualitative-quantitative validation method was adapted with the focus in the three main attributes of personas: user goals, behaviours, and attitudes in this research to create student web user personas in the School of The Arts, Universiti Sains Malaysia web site. As an outcome, a set of art and design student web user personas were presented.

Personas, User Experience, User Centred-Design, Qualitative-Quantitative Research

Goh, C. and Romainoor, N. (2019) User Goals, Behaviours and Attitudes: Developing Web User Personas of Art and Design Students. Art and Design Review, 7, 1-9. doi: 10.4236/adr.2019.71001.